What is HubSpot? | RedPandas Digital

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In a Nutshell, HubSpot can be summarised as..

Bubbles Warmest Leads to The Top

Visitor A who fills our your contact form, visits your pricing page and comes back 5 times is more powerful than visitor B who filled out a contact form. HubSpot gives your team visibility over this.

Automate Your Marketing Based on User Behaviour

Behavioural & automated marketing activity, e.g. cleverly timed emails/text messages etc to your contacts based on their actions and behaviours, is one of the most valuable strategies in closing business you can adopt.

Marketing & Sales Swiss Army Knife

Think of an all-in-box system that includes an email platform (like mailchimp on steroids), landing page builder, social media publishing tool, powerful blogging tool and reporting attribution tools. That doesn’t even include the Sales Tools (see below!).

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Why Use HubSpot?

HubSpot is not your only marketing automation option. There are a bunch of HubSpot alternatives out there that we talk about openly at RedPandas. Over the past 10 years we’ve worked with and on every major marketing automation tool out there and although there are alternatives that quite frankly, almost do exactly what HubSpot does, they are incredibly difficult to use and technical.

What HubSpot has been able to do better than anyone else, is wrap together all the tools both marketers and sales people could want in a single suite — in an incredibly easy to use way.

You can get achieve maximum results by utilising HubSpot’s entire technology stack, or in other words, the combination of it’s Marketing, Sales and CRM software. To get a better idea of how this works, we’ve outlined some of the key features of this stack below:


The idea of linking together an email platform, landing page builder, database, social scheduler and more is one of the most compelling reasons marketers gravitate towards HubSpot. Having a single customer view (SCV) is marketing nirvana and possible with HubSpot.

Marketing Automation & Workflows

Setting up powerful, integrated workflows has never been easier. Create ‘autopilot’ nurturing campaigns that feed your prospects with helpful, well-timed automated emails and SMS’s that convert them into paying customers – even if you’re on holiday at beach in Tahiti.

Reporting & Analytics

Reporting to senior management does not need to be a pain – or take a day to create. HubSpot’s powerful marketing attribution capabilities reveal exactly how many visitors, leads and customers were created by online and offline channels in easy to read and distribute repo

Like a "Mailchimp on Steroids"

Not to knock Mailchimp, it’s not a bad tool – its just very limited and is basically a one-way email tool. HubSpot takes simple digital marketing toolkits you’re used to e.g. Mailchimp, Hootsuite/Buffer, Blog tool, landing page builder, CRM and wraps them up in one tasty tacho where all the data integrates together. And seriously, who doesn’t like tachos?

Ask us if HubSpot is right for your Marketing team


A tool that’s equally as powerful for Sales as it is Marketing? That shares all the data between all teams? Yep, that’s HubSpot and it’s what ‘Smarketing’ (the process of integrating sales and marketing) is all about.

Sell More, Work Less

Did you know the average sales person spends a whole DAY on admin? That sucks and is a drain for everyone. Eliminate manual entry as every lead’s contact info, email opens, and clicks get logged automatically. Automate time-consuming tasks like lead rotation, task creation, and more.

Automate Outreach Without Being a Pest

Queue up a sequence of personalized follow-up emails and reminders that get delivered automatically at the right time. What’s more: get notified the instant prospects open an email, click a link, or open an attachment for timely, relevant follow-up with the hottest leads.

My Place or Yours? Time/place/location/schedule/reschedule?!

Eliminate back and forth emails and let prospects pick a time that suits you both from your own meetings page. Also, connect with prospects through your own live chat line on your website should you wish to be that accessible.

Get a Free Hubspot Demo of HubSpot's Sales Tools


On top of compelling marketing and sales tools, HubSpot offers a free CRM tool. Manage your pipeline and track your deals in HubSpot CRM like you would with any other tool. The difference is HubSpot’s CRM will grow with you, allowing you to add powerful paid features as you need them.

Log Sales Activity Automatically

Track customer interactions with your emails by syncing with HubSpot’s free Gmail/Google Apps or Outlook plugin.

Easy-to-use, Clear Pipeline Visibility

A clean user-friendly interface and visual dashboard that gives you an overview of your entire pipeline and where they are in your sales process. Sort deals by won and lost, appointments scheduled, contracts and performance against quotas.

Own the Day with Task Management

Use the same tool to manage and plan your day, follow-ups etc as you do for logging sales activity. The tasks tool, available using HubSpot's free sales tools in the CRM, helps you keep track of your to-do list and easily access the records associated with each task.

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Agency + Hubspot

Our Pandas

RedPandas is one of Sydney’s most respected and cutting edge HubSpot partners. Have a curly technology integration requirement? We can integrate. Have a peculiar sales process? Chances are we’ve seen (and fixed!) worse. What’s more, if HubSpot is the Ferrari we can help with the fuel i.e. a solid persona based inbound and content marketing strategy that will feature the content/blogs/emails etc you will need to load up your HubSpot setup with.



Your Software

For a company on the path to single customer view nirvana and truly the most cutting-edge technology stack, HubSpot is the tool that will grow with you and your organisation. One of the things we are most impressed with is how far ahead HubSpot is compared against it’s own competitors in developing a toolkit that helps provide you with a competitive advantage. This includes exciting developments and investment in AI and Machine Learning that will soon become mandatory in our modern world of marketing. Investing with HubSpot arms you well for developments in the future.




Having a partner that is inside every feature of HubSpot day-in and day-out will help you get the most out of this powerful marketing technology stack. Be it drip-feed workflows for brand new prospects, email templates, cutting edge landing pages coded in HubSpot, automated SMS's etc - there's little we haven't already done as one of Sydney's most respected HubSpot partners. Avoid turning HubSpot into a glorified address book and speak to the experts.

Request a Consultation/Demo

Want to test out how we can make HubSpot work for you? We’d be happy to get you a live demo at your convenience. Let us know by filling out the form below: