Paid Media Performance Management

The big mistake most advertisers will make when they first start PPC is they’ll focus exclusively on bottom of funnel keywords. We’re not saying that you shouldn’t but if your sole focus is here you could be wasting a lot of budget fighting with sharks (your competition) in what is essentially red ocean.

RedPandas Digital structures your paid media campaigns more strategically according to where your buyer’s are in their buyer’s journey. Sure, the majority of the budget is on bottom of funnel but we also taken into account the middle and top of funnel stages. Stages which in fact, your competitors aren’t likely doing a good job at. Watch the video for more.