About RedPandas | RedPandas Digital
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Who We Are

We’re a digital marketing agency that specialises in marketing automation and plugging the holes in your customer’s buyer journey. Do you have a reach problem? Do you struggle with engagement? Or is it a convert problem? We work at every stage of your buyer’s journey and help you close the gap.

We operate as a traditional ‘Done For You‘ full-service agency but also as a ‘Done By You‘ agency where we train you and your team to take marketing in-house and exponentially improve your lead and sales numbers without the help of an external agency.

We are based in Sydney and operate Australia-wide. We also have a global footprint and were acquired by IMPACT in 2022. Why did we call the agency RedPandas? We get asked that a lot about our funky brand identity so here’s more information about that here.

Our Services

  • Digital Marketing Strategy & Execution
  • Take Your Marketing In-house Training
  • Sales Training
  • HubSpot Onboarding & Optimisation
  • Custom HubSpot Integrations
  • Paid Media Management
  • Video Marketing Strategy & Execution
  • SEO & Content marketing
  • Website Design

Meet our RedPandas

Gaining 15 years’ worth of digital mastery on both sides of the corporate client and agency fence, Moby co-founded RedPandas with the idea of re-defining the client/agency relationship by making sure the client is empowered and treated right.

Moby is also a master of lame dad jokes, enjoys boxing and jiu jitsu and is an accidental TikTok influencer.


Chief Executive Officer

Previously managing commercial clients as a former lawyer to managing two little munchkins of her own, Sophia co-founded RedPandas with Moby, and is now in charge of managing finance, client services, and really enjoys nurturing culture at RedPandas.

Sophia loves to diffuse essential oils, enjoys a good avocado on toast and doesn’t consider herself a cat lady but is secretly crazy over her cat Rumi.


CFO and Client Services

Initially gaining a degree in education, Tasha fell into marketing and found an untapped passion for it and has never looked back. Transferring that love for teaching and learning Tasha is our resident certified HubSpot certified trainer and loves being part of a client’s learning in their marketing and sales journey.

Tasha is a protective mum to her precious Jack Russel cross Pug (Jug) Bobo, enjoys going camping and has had 3 amateur boxing fights and remains undefeated.


Operations & HubSpot Lead

Linda climbed the corporate ladder very early on in her marketing career and brought a wealth of experience and knowledge to RedPandas as a digital marketing specialist. Linda now enjoys working agency side by ensuring our clients’ digital needs are met.

Linda is a former tennis athlete, enjoys travelling and exploring new places, and can be found snacking on olives at any given time.


Head of Content & Marketing Strategist

With a wealth of experience in digital and direct response marketing, Tony is our Paid Media Specialist and is our go-to CRO guy. Tony is a conversion optimisation fanatic who’s either split testing or scaling to the moon. And with experience scaling 0 to 6 figure revenues in one month, it makes sense to be asking him quite a few questions.

Tony considers himself a big foodie and loves exploring new foods and cuisines. He’s either sitting down to his laptop scaling campaigns or sitting down to indulge at a restaurant for a good feed. The question is what hasn’t he tried eating?


Head of Paid Media

Constantly putting her hand up to help with different entrepreneurial projects, Elena has a passion for helping young people find purposeful and fulfilling career journeys. Similarly, she has applied that same purpose driven passion to managing the digital marketing needs of our clients and takes pride in her creativity, organisational skills and can-do attitude with any marketing challenge! But all that creativity and drive needs to be balanced out, so you can find Elena enjoying nature, yoga and meditation in her downtime as well as releasing her creativity as a versatile artist across various mediums.


Digital Marketing Consultant

Luca started his writing career with a desire to become a published author (and has an active working draft for a novel). He fell into marketing by realising the importance of getting an audience to find you and your talent easily through engaging content. Luca is now in charge of managing the RedPandas content and he ensures that RedPandas lives by the true methodology of They Ask, You Answer. Luca loves judo and martial arts, and is a young kid at heart who really enjoys eating a good ol’ Nutella sandwich for lunch and orders way too many hot chocolates to get through the day!


Content Marketing Manager

Having been part of the RedPandas tribe since its inception, Omer heads up our development team. Omer’s strength is in taking client problems and solving them with code to produce really good looking but easy-to-navigate websites and landing pages. Omer is also in charge of building custom client integrations with HubSpot.

Omer is currently learning to master the art of archery, has a bit of a sweet tooth and has a rapidly growing collection of books to start his own library.


Head of Web Development

Bringing to life the creative visions and design ideas of all our clients, April is head of design at RedPandas. April’s work can be seen in our brand refresh projects, web design and development projects and brand identity work.

April’s creativity and equally powerful left and right brain strengths make her an indispensable cog at RedPandas.


Head of UX & Design

Part of our Search Engine Marketing (SEM) team, Ayushi’s experience stretches across strategic campaign planning through to detailed execution. She is really great at analysing our clients’ marketing campaigns to make sure they deliver real bang-for-buck. Her experience spans across many different industries, particularly education, health care and eCommerce.

Outside of work, Ayushi loves exploring new places, hanging out in the wonder of nature or getting her yoga on.


Paid Media Specialist

Einstein initially started his career working for a mining company but made a detour in digital marketing, and ended up loving it. He is currently part of our SEO team and works hard to improve the online visibility of our clients.

In his spare time, Einstein loves to switch off and go fishing, and if he can’t get away for a bit of fishing time, you’ll probably find him playing soccer with friends.


SEO Specialist

After completing a bachelor’s degree in Electronics and Communication Engineering, Aashita entered the digital marketing world and was quickly fascinated with the ins and outs of SEO. Her keen interest in SEO quickly led her to become an SEO specialist who works closely with our digital marketing consultants to optimise and improve the online presence of our clients.

Apart from work, Aashita is a young mother who loves to travel with her family, and loves listening to music.


SEO Specialist

Anne is an experienced member of the production team. With four years of experience in the banking industry and almost a year in digital marketing, she brings a wealth of knowledge and expertise to the table. Her attention to detail and dedication to producing top-quality work are second to none.

In her free time, Anne loves to spend time with her beloved dogs, whom she adores and dotes on. She is an avid traveler and loves nothing more than exploring the world’s many beautiful beaches.


Digital Producer

Deb Gilbert

Lover of word wizardry and all things comms, Deb is our copywriter. After graduating with an honours Degree in Media and Communication – specialising in journalism – she spent many years in sales and marketing roles in the UK and Australia before joining the dots between writing and selling to focus on producing copy.

When not scribing, Deb loves watching and playing sports of all sorts (although mostly taxiing and cheerleading her own junior sports stars nowadays!), as well as live music shows. Easily pleased, Deb typically has an Oat Mocha in one hand – and probably a pen in the other!



Meet our Partners

Bob is the founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. IMPACT is a recognised HubSpot’s Partner Agency of the Year recipient. IMPACT is seen as the gold standard for inbound marketing companies globally.

Bob is also a director of RedPandas Digital and in this capacity is an advisor and mentor to the RedPandas management team.

Bob Ruffolo

CEO and Founder, IMPACT

Marcus is global phenom in the world of marketing. His best-selling book ‘They Ask, You Answer’ was recognised by Forbes and Mashable as one of the top marketing books of all time. Marcus has been featured in multiple industry publications, including the New York Times. On stage he has inspired hundreds of thousands of marketers.

Marcus is also a partner of RedPandas Digital and has an active role in training RedPandas on all things TAYA.

Marcus Sheridan

Owner/Partner, IMPACT

Our Values


Embrace the Pace

We understand and accept that the business and the work we do needs to pivot and evolve in order to stay competitive, be the best for our clients and provide the best work environment for our team. This means we need to regularly ask ourselves questions like; Have we truly understood change, accepted it and committed to helping make it happen?


Love of learning

If we want to be ground-breaking in our industry, we have to be humble enough to know we aren’t know-it-alls and that learning is the key to our growth.


Our people are our profit

Our number one asset is our team and RedPandas would not be what it is without all our pandas doing their bit, and our pandas are passionate people who love what they do.


Good vibes only

Culture is at the heart of RedPandas so we value each other and we value each other’s dignity knowing that a little bit of kindness goes a long way.


Psych safety

We encourage our pandas to be brave when voicing their ideas and taking creative risks, as well as constructive criticism without fear of losing trust or confidence in our pandas.


The authentic approach

We acknowledge that a lot of learning happens when we fail, but by being authentic allows our team to grow, learn and use their initiative to do right by the client and by RedPandas.