RedPandas Digital | Inbound Marketing Agency & HubSpot Partner

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What is Inbound Marketing?

Inbound marketing is the process of Attracting, Converting, Closing and Delighting targeted personas to your business.

By the time somebody calls, 60% of their decision making process is already made. The humble old salesrep no longer holds the power as far as information goes. Consumers now have access to everything they need to make a decision online and they now wield the power.

So what does this mean for marketers? We now have to own the research and decision making phase for our targeted audience and we do this via a methodology known as the Inbound Marketing Process:

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When wielded correctly with solid strategy, Inbound Marketing is a proven methodology for customer acquisition, conversion and satisfaction because it is designed to educate the buyer through the various stages of their decision making process.

Inbound marketing moves users through the funnel by Attracting strangers to your site, Converting them into leads and finally paying the bills by Closing them. It doesn’t end there because it’s also about delighting them so they eventually become Promoters.

Inbound vs Outbound Marketing

54%

of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly.

13X

more likely to enjoy positive ROI if your brand prioritises blogs

2,000

words is the average content length for a web page that ranks in the top 10 results for any keyword.

Inbound Marketing is different to Outbound Marketing because it isn’t interruptive, pushy, it isn’t noisy and it aims to add value and educate whilst the prospect moves from becoming a stranger to hopefully a converted customer.

The prospective is searching and looking to be educated in regards to their purpose. Inbound works because it empowers them and positions your brand as the authority.

inbound marketing

What to know even more about Inbound Marketing?
Download a 78 page Introduction to Inbound Marketing eBook instantly

Attract & Engage Strangers to Become Visitors

We do this via:

Content Marketing

Blogs generate 434% more indexed pages and 97% more links. It has to be desirable yet visible

What's the secret?

Organic Search

SEO used to be a geeky science, now it’s art. It isn’t just about rankings, it’s about leads

Web Design

Visually pleasing, persona and pain point aligned with the right pinch of CTA’s

Let’s Create

Social Media

ROI-led campaigns you can attribute. Oh, and they've gotta be more interesting than cat memes.

Convert Visitors into Quality Leads

We do this via:

Forms

To become a lead, you need a form completed. Here’s where we optimize

Call to Actions

“Download a free template” or “Attend a webinar” are good examples of opening the conversion with visitors

Landing Pages

The difference in strategy between a great and good landing page is phenomenal.

Close Customers. Make Dollar. Enough Said.

We do this via:

Marketing Automation

Nurture leads via automated emails, SMS and triggered calls when they are ready.

Email Marketing

Sending emails at the right time in the right way and personalised covering campaign and automation.

ROI Reporting

Sorry.. but why are most agency reports sucky? We help attribute what is working to bring the best leads.

Please, please, no autographs. Time to Delight

We do this via:

Smart Content

“Hi David Smith, Welcome Back to Our Site!” Imagine how warm and fuzzy they would feel.

Social Monitoring

Keep track of what people are saying. Kudos? Reward them. Complaints? Address them.

Surprise & Delight

Birthday gifts, rewards for surveys. Automated tips and tricks. Yep, we’ve done it all.

Marketing Automation

Marketing Automation is the engine that makes the Inbound world go around.

hubspot

No other Marketing Automation platform has a higher satisfaction amongst users than HubSpot. Fortunately for our clients, RedPandas made the decision to become an expert in the HubSpot ecosystem years ago.

We’re proud to be a decorated and highly regarded HubSpot Partner. In addition to being partners, we’ve presented at HubSpot User Groups, have been interviewed by the VP of Culture at HubSpot for excellence in the education space and have our own Inbound Marketing Podcast.

How We Can Help Your Business with HubSpot