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Which version of HubSpot Marketing is right for?
The moment HubSpot became an interesting proposition you’ve likely asked yourself how much does HubSpot really cost? Probably closely followed by the question: Wow, is the price of this thing worth it?
It’s a common question we’re asked irrespective of business size or marketing maturity. Whether you’re a newbie or mature marketing maven, $1000+ per month is a sizeable cost.
Provided you have a solid strategy, understand your personas and have a commitment to consistent and helpful content, HubSpot is a powerful assortment of tools in one that can become profitable within 6 months whilst saving you the head count of hiring additional people.
Just to clarify, this article doesn’t cover HubSpot CRM, which is free, and HubSpot Sales. These are separate products but integrate perfectly with the HubSpot Marketing product.
Let’s first look at the retail rack rate according to the HubSpot website:
Updated 17/7/2018: HubSpot’s onboarding for Basic is now AU$810, Professional is now $4,050 and Enterprise is now $8,100.
In short, HubSpot Marketing now has 4 paid packages with the following monthly fee:
Before we go any further, let’s eliminate HubSpot Basic from the equation of true marketing automation. The reason HubSpot Basic is a third of the cost of Pro is because it isn’t a marketing automation platform.
You’re limited really to a landing page creator, manual email newsletters and an okay social media tool. Let’s not forget that you’re limited to only 100 contacts.
HubSpot Starter is even more limited. Unlike Basic, Starter has some key omissions i.e. no blog tool, SEO/content tool, ability to post social media or a landing page builder.
Starter is a great option for a solopreneur type business looking to get insight into contact activity (e.g what pages Persona Terry visits) but anything slightly more advanced than email marketing will leave you wanting more.
As an alternative to HubSpot Basic, if that’s the budget you’re currently confined to, you’re better off using a combination of MailChimp for emails, Unbounce for landing pages, Sumo for lead capture and Hootsuite for social media.
Alternatively, a marketing automation suite we have been recommending for clients where HubSpot exceeds budget is Ontraport.
As marketing automation specialists, RedPandas only work with HubSpot Professional and HubSpot Enterprise.
It’s important to be prepared to invest the 12-month cost of HubSpot as well as the cost of creating the content to service your shiny new system.
Also, what’s important to consider is the number of contacts in your HubSpot database.
True, HubSpot Pro starts at $1,050 a month, but that’s for 1,000 contacts. The difference between 1,000 and 9,000 contacts on the same version of Pro is $6,528.
We’ve created this handy excel calculator so you can see the month 1 onboarding cost, the ongoing cost and the 12 month investment cost of HubSpot Pro vs HubSpot Enterprise according to the size of your database:
Let’s first look at the features common to all versions of HubSpot:
Pro is where HubSpot really starts kicking butt and you have the tools to be a modern marketer in 2018.
First and foremost, marketing automation is introduced in Pro. Marketing Automation moves beyond manual MailChimp-style emails and allows you to create automated workflows based on how hot or cold your leads are.
For example, a user who has visited your website 8 times, visited the pricing page 4 times, downloaded an eBook and watched a video is a lot warmer than someone who just downloaded an eBook.
The former is ripe to be sent an automated, personalised email as well as being contacted by your sales team.
This is just one of the smarts marketing automation allows you to do.
Pro also unlocks smart content which allows you to customise and personalise content on a landing page for instance, with call-to-actions, text and forms.
Typically, the jump to Enterprise is made when clients start topping the 10,000 contact mark.
We really get excited on Enterprise accounts as it usually means clients who are already somewhat familiar with marketing automation are ready to move to the next level of marketing and growth.
One of our favourite features here is predictive lead scoring which works on finding trends in behaviour of your best leads to predict leads that have a high probability of converting.
Apart from organisations with large databases, the enterprise plan is best for companies:
HubSpot is a Software-as-a-Service (SaaS) and generally charge the onboarding fee upfront with annual or monthly terms.
Your HubSpot fees are paid directly to HubSpot, not to RedPandas.
Like all HubSpot partners, RedPandas receive a 20% commission on your monthly subscription fee. Unlike some partners however, we’re considerably more transparent about this and credit back substantial amounts including the onboarding fee for retainer clients.
This offers our clients substantial savings and the added value of a more ‘hand-holding’ support setup than HubSpot that is time bound and finite.
Although HubSpot’s fee structure is by and large fixed, as partners we’re able to offer additional value added benefits and services.
In addition to the core HubSpot Marketing platform, there are a number of add-ons available.
Whether you need these or not can be really confusing and generally, for most new clients we don’t recommend add-ons until at least month 6 or 7.
Contact us at RedPandas to see whether these add-ons make commercial sense for your business.
HubSpot is a big commitment and definitely isn’t a silver bullet. There are often a multitude of questions clients who are considering HubSpot have at this stage and we’ve heard them all.
Feel free to send us an enquiry or give us a call and we’d be happy to answer any questions or concerns about HubSpot you may have.
As long standing partners of HubSpot we are able to obtain heavy discounts off the retail price so be sure to ask us about that as well!
Use the quick enquiry button below or call (02) 8231 6460 to get started.
Having been established in 1923 we’ve been around for a while and worked with our fair share of marketing and ad agencies and have seen every trick in the book. I can soundly say the Back-to-School campaign RedPandas did for us for the 2016 season cost-per-acquisition has been the most profitable we’ve ever run.
Sales & Marketing Manager @ LW Reid
It's not just the technical HubSpot implementation, that RedPandas did masterfully, it's the strategy and processes the team setup to avoid HubSpot becoming a gloried address book. Our reps typically used spent a day a week dealing with admin and organising pipelines and lead priority. With HubSpot, RedPandas not only removed a lot of manual work for the sales team but allowed our reps to focus on the warmest leads first backed by data and analytics not hunches.
CEO @ Ascent Learning