How Much Does HubSpot Cost? 2017 Pricing & Packages | RedPandas

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The moment HubSpot became an interesting proposition you’ve likely asked yourself how much does HubSpot really cost? Probably closely followed by the question: Wow, is the price of this thing worth it?

It’s a common question we’re asked irrespective of business size or marketing maturity. Whether you’re a newbie or mature marketing maven, $1000+ is a sizeable cost for any business.

Provided you have a solid strategy, understand your personas and have a commitment to consistent and helpful content, HubSpot is a powerful assortment of tools in one that can become profitable within 6 months whilst saving you the head count of hiring additional people.

Just to clarify, this article doesn’t cover HubSpot CRM, which is free, and HubSpot Sales. These are separate products but integrate perfectly with the HubSpot Marketing product.

HubSpot Pricing Packages

Let’s first look at the retail rack rate according to the HubSpot website:

hubspot-pricing

So, in short, HubSpot has 3 packages with the following monthly fee:

  • Basic – $270/month
  • Professional – $1,050/month
  • Enterprise – $3,200/month

A very quick review of HubSpot Basic

Before we go any further, let’s eliminate HubSpot Basic from the equation. The reason HubSpot Basic is a third of the cost of Pro is because it isn’t a marketing automation platform.

You’re limited really to a landing page creator, manual email newsletters and an okay social media tool. Let’s not forget that you’re limited to only 100 contacts.

As an alternative to HubSpot Basic, if that’s the budget you’re currently confined to, you’re better off using a combination of MailChimp for emails, Unbounce for landing pages, Sumo for lead capture and Hootsuite for social media.

As marketing automation specialists, RedPandas only work with HubSpot Professional and HubSpot Enterprise.

The Total Cost of a HubSpot Pro or Enterprise Implementation

It’s important to be prepared to invest the 12-month cost of HubSpot as well as the cost of creating the content to service your shiny new system.

Also, what’s important to consider is the number of contacts in your HubSpot database.

True, HubSpot Pro starts at $1,050 a month, but that’s for 1,000 contacts. The difference between 1,000 and 9,000 contacts on the same version of Pro is $6,528.

We’ve created this handy excel calculator so you can see the month 1 onboarding cost, the ongoing cost and the 12 month investment cost of HubSpot Pro vs HubSpot Enterprise according to the size of your database:

hubspot-calculator-australia

Download this HubSpot Pricing Calculator Spreadsheet Instantly

Which Version of HubSpot is Right for You?

Let’s first look at the features common to all versions of HubSpot:

  • Professional Blogging Platform (Unless you use HubSpot as your website CMS, a blog with HubSpot will be on a subdomain e.g. www.blog.yourwebsite.com.au)
  • Landing Page Creator
  • Email Marketing
  • SEO Tools – Basic keyword tracking
  • Social Media Engagement Tools
  • List Creation
  • Lead Tracking – Visibility around what pages your prospects (who have filled out a form) visited
  • Basic Website & Social Reporting
  • Lead & Customer Source Reporting

What You Get with HubSpot Professional

hubspot-pro-features

Pro is where HubSpot really starts kicking butt and you have the tools to be a modern marketer in 2017.

First and foremost, marketing automation is introduced in Pro. Marketing Automation moves beyond manual MailChimp-style emails and allows you to create automated workflows based on how hot or cold your leads are.

For example, a user who has visited your website 8 times, visited the pricing page 4 times, downloaded an eBook and watched a video is a lot warmer than someone who just downloaded an eBook.

The former is ripe to be sent an automated, personalised email as well as being contacted by your sales team.

This is just one of the smarts marketing automation allows you to do.

Pro also unlocks smart content which allows you to customise and personalise content on a landing page for instance, with call-to-actions, text and forms.

What You Get with HubSpot Enterprise

hubspot-enterprise-features

Typically, the jump to Enterprise is made when clients start topping the 10,000 contact mark.

We really get excited on Enterprise accounts as it usually means clients who are already somewhat familiar with marketing automation are ready to move to the next level of marketing and growth.

One of our favourite features here is predictive lead scoring which works on finding trends in behaviour of your best leads to predict leads that have a high probability of converting.

Apart from organisations with large databases, the enterprise plan is best for companies:

  • Who are making over $10 million annually
  • Have a marketing team with multiple people
  • Have a number of brands or domains (enterprise lets you connect to unlimited domains)
  • Are already doing some form of manual lead scoring
  • Have a sales function

HubSpot Payment Terms

HubSpot is a Software-as-a-Service (SaaS) and generally charge the onboarding fee upfront with annual or monthly terms.

Your HubSpot fees are paid directly to HubSpot, not to RedPandas.

Like all HubSpot partners, RedPandas receive a 20% commission on your monthly subscription fee. Unlike some partners however, we’re considerably more transparent about this and credit back substantial amounts including the onboarding fee for retainer clients.

This offers our clients substantial savings and the added value of a more ‘hand-holding’ support setup than HubSpot that is time bound and finite.

Although HubSpot’s fee structure is by and large fixed, as partners we’re able to offer additional value added benefits and services.

The ‘Do You Want Fries with That?’ Extras

In addition to the core HubSpot Marketing platform, there are a number of add-ons available.

Whether you need these or not can be really confusing and generally, for most new clients we don’t recommend add-ons until at least month 6 or 7.

Contact us at RedPandas to see whether these add-ons make commercial sense for your business.

HubSpot Add-ons:

  • Website – $405/month (or $135/month for sites with less than 3,000 visitors): Also known as ‘HubSpot COS’, this includes running your website on HubSpot’s own CMS
  • Reports – $270/month: Also it’s better than the default reporting you get with HubSpot, we generally create custom reports for our clients
  • Ads – $135/month: Probably our favourite HubSpot Add-ons. Helps you attribute leads and ads more easily however this can still be done in other ways

hubspot-add-ons-cost

 

HubSpot: A Worthwhile but Considered Commitment

HubSpot is a big commitment and definitely isn’t a silver bullet. There are often a multitude of questions clients who are considering HubSpot have at this stage and we’ve heard them all.

Feel free to send us an enquiry or give us a call and we’d be happy to answer any questions or concerns about HubSpot you may have.

As long standing partners of HubSpot we are able to obtain heavy discounts off the retail price so be sure to ask us about that as well!

Use the quick enquiry button below or call (02) 8006 2066 to get started.

From Glorified Address Book to Saving Us Hiring a Sales Person

It's not just the technical HubSpot implementation, that RedPandas did masterfully, it's the strategy and processes the team setup to avoid HubSpot becoming a gloried address book. Our reps typically used spent a day a week dealing with admin and organising pipelines and lead priority. With HubSpot, RedPandas not only removed a lot of manual work for the sales team but allowed our reps to focus on the warmest leads first backed by data and analytics not hunches.


Owen Joyce
CEO @ Ascent Learning

5.0
2017-04-16T07:41:03+00:00

Owen Joyce
CEO @ Ascent Learning

It's not just the technical HubSpot implementation, that RedPandas did masterfully, it's the strategy and processes the team setup to avoid HubSpot becoming a gloried address book. Our reps typically used spent a day a week dealing with admin and organising pipelines and lead priority. With HubSpot, RedPandas not only removed a lot of manual work for the sales team but allowed our reps to focus on the warmest leads first backed by data and analytics not hunches.

Tough to Impress, We’d Seen Every Trick in the Book

Having been established in 1923 we’ve been around for a while and worked with our fair share of marketing and ad agencies and have seen every trick in the book. I can soundly say the Back-to-School campaign RedPandas did for us for the 2016 season cost-per-acquisition has been the most profitable we’ve ever run.


peter-morkos-featured-image

Peter Morkos
Sales & Marketing Manager @ LW Reid

5.0
2017-04-23T06:30:18+00:00

Peter Morkos
Sales & Marketing Manager @ LW Reid

peter-morkos-featured-image
Having been established in 1923 we’ve been around for a while and worked with our fair share of marketing and ad agencies and have seen every trick in the book. I can soundly say the Back-to-School campaign RedPandas did for us for the 2016 season cost-per-acquisition has been the most profitable we’ve ever run.
5.0
2