How Much Does HubSpot Sales Cost? UPDATED 2023 Pricing & Packages
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Updated 20/04/2023: Note HubSpot Sales Enterprise pricing recently increased. Speak to RedPandas if your eligible for discounted roll-back pricing 

So, you’ve decided that HubSpot can help your marketing and sales teams achieve their goals. But now you’re wondering: 

  • What’s the cost of HubSpot Sales?  
  • How does HubSpot Sales pricing work? 
  • How much does HubSpot Sales Hub cost? 

First off, there’s various HubSpot Hubs, each of which having their own tiered pricing packages. The different HubSpot Hubs include:  

  • Sales Hub 
  • Marketing Hub (see pricing guide for HubSpot Marketing Hub here) 
  • Service Hub 
  • Operations Hub 
  • CRM 

On this page, you’ll find out exactly how much the HubSpot Sales Hub cost and the differences between each package.  

HubSpot Sales Hub Pricing Packages 

Let’s first look at the package pricing comparison according to the HubSpot website:  

Have a HubSpot Pricing question? Open up PandaBot to get it answered 

In short, HubSpot Sales now has a free package and three paid packages with the following fees:  

  • Free – AUD$0 
  • Starter – AUD$20 per user per month  
  • Professional – AUD$126 per user per month + one time onboarding fee of $1080 
  • Enterprise – AUD$190 per user per month + one time onboarding fee of $4320 

 Let’s take a quick look at each of these plans.  

Quick Overview of HubSpot Free & HubSpot Starter Plans 

The Free and Starter plans are best suited to start-ups and small businesses that don’t need the bells and whistles requiring just basic functionality.  

The typical small business that is using Starter might not have a dedicated sales team or salesperson, but rather has this function wrapped in another role like the founder. 

With these plans, you’ll still have plenty of features that make it worthwhile (depending on your goals).  

Also, when you sign up for the Free or Starter version of Sales Hub, you get free access to all other hubs and the CRM. Although you’ll be missing a tonne of features, this will put you in a much stronger position than if you were to purchase separate software for different things.  

For example, rather than spending money on a basic marketing email tool, a crm/sales software, and customer service software, you can spend money (or opt in for free) to use HubSpot and have access to all of these things in one single platform.  

To sum up, if you’re a start-up, solopreneur or a small business, then the Free and Starter plans are an affordable way to get most of what you need.  

As HubSpot Onboarding Specialists, RedPandas only work with HubSpot Professional and Enterprise Hubs. 

The Total Cost of a HubSpot Sales Professional or Enterprise Implementation 

It’s important to be prepared to invest the 12-month cost of HubSpot as well as the cost of team members to service your shiny new system. 

Also, what’s important to consider is the number of seats you’ll need and the onboarding fee. 

Explanation of Core Seats and Sales Seats 

In HubSpot Sales Hub, there are two types of seats that you can assign a user:  

  • Core seats: giving a user a core seat means they will have access to all of the paid features in your Sales Hub as well as all other Hubs you own (whether paid or free plans).  
  • Sales seats: giving a user a sales seat means they will have access to the full functionality and limits of Sales Hub features according to the plan that you’re on, but will not have access to other Hubs. Sales seats are only available in Professional or Enterprise plans, as only core seats are available for lower tiered plans.  

Let’s take a quick look at included core seats and additional costs incurred for each seat added.  

  • Free: no core seats, but 5 users can be assigned to the account 
  • Starter: 1 core seat included, plus an additional $20/month per additional core seat. 
  • Professional: 1 sales seat included (no core seats included) plus an additional $126 per month per additional sales seat OR an additional $68 per month per additional core seat. 
  • Enterprise: 1 sales seat included (no core seats included) plus an additional $190 per month per additional sales seat OR an additional $110 per month per additional core seat. 

What is involved in the onboarding fee? 

When you implement Sales Professional or Enterprise, you will be required to pay an onboarding fee, where a HubSpot professional (from HubSpot) will help you get set up properly on the platform.  

This will incur an additional fee, depending on the plan you choose.  

Getting fundamental onboarding support is great if that’s what you need. If you however need more hands-on support, then utilising an experienced HubSpot partner will be your best bet. 

Working with a HubSpot agency like RedPandas to onboard you will come with its own fees depending on the version of HubSpot you are buying, the support you need and if you have any integrations we need to take care of for you (more info on our pricing plans here). 

Let’s take a look at the onboarding fees for both plans when you onboard directly through HubSpot:  

  • Professional: One time onboarding fee of $1080 
  • Enterprise: One time onboarding fee of $4320 

Having someone who has done it before is really important as it impacts so many areas of your business and the last thing you want is to start off on the wrong foot and turn HubSpot into a glorified address book. 

If you’re not sure whether to onboard directly through HubSpot or with an agency like RedPandas, read our article on the difference between onboarding through HubSpot vs onboarding through an agency partner.  

How much will HubSpot cost me over 12 months? 

We’ve created this handy excel calculator so you can see the month 1 onboarding cost, the ongoing cost and the 12 month investment cost of HubSpot Sales Professional vs HubSpot Sales Enterprise according to the number of seats included in your plan: 

Which version of HubSpot is right for you?  

If you’re a small business, you’re going to want to choose the Free or Starter plan.  

If you’re a medium sized to enterprise sized business, then you’re going to want to choose the Professional or Enterprise plans. But, which one do you choose?  

What You Get with HubSpot Sales Enterprise and What You Get with HubSpot Sales Professional 

Most of the features you get with HubSpot Professional are the same as the Enterprise version – it’s just that you get a lot more inclusions with HubSpot. 

For example: 

HubSpot: Pro vs EnterpriseHubSpot Pro HubSpot Enterprise 
Call time recording  50 hours per seat 200 hours per seat 
Lead scoring properties 5 contact scoring properties 25 contact scoring properties 
Phone numbers 3 phone numbers 5 phone numbers 
Deal pipelines 15 pipelines 100 pipelines 

The big difference between the two plans is in the capabilities available for each feature. For example, for Standard Contact Scoring, the Professional plan only includes 5 scoring properties while the Enterprise plan includes 25. Another example is list segmentation, where Professional includes 1000 active and static lists, and Enterprise includes 1500 active and static lists.  

This trend continues through the majority of features.  

So, if you need access to all of the features but you know you won’t necessarily be using all of those features extensively, then you’re probably going to want to opt for the Professional Plan. On the other hand, if you have an extensive team or a complex service/product line, then the Enterprise plan would make more sense.  

Apart from organisations with large teams or complex service/product lines, the enterprise plan is best for companies: 

  • Who are making over $10 million annually 
  • Have multiple sales teams with multiple people within them 
  • Salespeople make 3+ hours of sales calls per day 
  • Have a number of brands or domains (enterprise lets you connect to unlimited domains) 
  • Are already doing some form of manual lead scoring 
  • Have requirements for advanced reporting 

HubSpot Payment Terms 

HubSpot is a Software-as-a-Service (SaaS) and generally charge the onboarding fee upfront with annual or monthly terms. 

Your HubSpot fees are paid directly to HubSpot, not to RedPandas. 

Like all HubSpot partners, RedPandas receive a 20% commission on your monthly subscription fee. Unlike some partners however, we’re considerably more transparent about this and credit back substantial amounts including the onboarding fee for retainer clients. 

This offers our clients substantial savings and the added value of a more ‘hand-holding’ support setup than HubSpot that is time bound and finite. 

Although HubSpot’s fee structure is by and large fixed, as partners we’re able to offer additional value-added benefits and services including but not limited to services such as: 

  • 1:1 Sales video workshops 
  • Sales Coaching 

HubSpot Add-ons 

In addition to the core HubSpot Sales platform, there are a number of add-ons available. 

Whether you need these or not can be really confusing and generally, for most new clients we don’t recommend add-ons until at least month 6 or 7 – even if the rep you’re speaking to tries to convince you it’s a “good deal”. 

Contact us at RedPandas to see whether these add-ons make commercial sense for your business. 

HubSpot Add-ons: 

  • Other Hubs such as CMS Hub ($575/month) which is HubSpot’s CMS and allows you to build websites in HubSpot or Marketing Hub which has powerful Marketing Automation tools
  • Calling Minutes Limit Increase: $72/mo. Increase your account’s calling minute limit in 1,000 minute increments
  • Phone Number Limit Increase: $38/mo for 5 additional numbers
  • Lists Limit Increase: $290/mo for 100 list increments

Is HubSpot worth it? 

HubSpot is a big commitment and definitely isn’t a silver bullet. There are often a multitude of questions clients who are considering HubSpot have at this stage and we’ve heard them all. 

Feel free to send us an enquiry or give us a call and we’d be happy to answer any questions or concerns about HubSpot you may have. 

As long standing partners of HubSpot we are able to obtain heavy discounts off the retail price so be sure to ask us about that as well! 

Use the quick enquiry button below or call (02) 8231 6460 to get started. 

Tough to Impress, We’d Seen Every Trick in the Book

Having been established in 1923 we’ve been around for a while and worked with our fair share of marketing and ad agencies and have seen every trick in the book. I can soundly say the Back-to-School campaign RedPandas did for us for the 2016 season cost-per-acquisition has been the most profitable we’ve ever run.


peter-morkos-featured-image

Peter Morkos
Sales & Marketing Manager @ LW Reid

RedPandas Digital
5
2017-04-23T06:30:18+11:00

Peter Morkos
Sales & Marketing Manager @ LW Reid

peter-morkos-featured-image
Having been established in 1923 we’ve been around for a while and worked with our fair share of marketing and ad agencies and have seen every trick in the book. I can soundly say the Back-to-School campaign RedPandas did for us for the 2016 season cost-per-acquisition has been the most profitable we’ve ever run.

From Glorified Address Book to Saving Us Hiring a Sales Person

It's not just the technical HubSpot implementation, that RedPandas did masterfully, it's the strategy and processes the team setup to avoid HubSpot becoming a gloried address book. Our reps typically used spent a day a week dealing with admin and organising pipelines and lead priority. With HubSpot, RedPandas not only removed a lot of manual work for the sales team but allowed our reps to focus on the warmest leads first backed by data and analytics not hunches.


Owen Joyce
CEO @ Ascent Learning

RedPandas Digital
5
2017-04-16T07:41:03+11:00

Owen Joyce
CEO @ Ascent Learning

It's not just the technical HubSpot implementation, that RedPandas did masterfully, it's the strategy and processes the team setup to avoid HubSpot becoming a gloried address book. Our reps typically used spent a day a week dealing with admin and organising pipelines and lead priority. With HubSpot, RedPandas not only removed a lot of manual work for the sales team but allowed our reps to focus on the warmest leads first backed by data and analytics not hunches.

Can’t Imagine a Time Before Working With the Pandas

When we met RedPandas we were running 4-5 different systems, had no way of seeing where our leads and customers came from and absolutely zero marketing automation. RedPandas have transformed the way we do business. We run one system that is HubSpot, have a reporting framework that covers our global territories and have made leaps and bounds when it comes to nurturing and converting our database. Grateful to Tasha, Moby and the extended Pandas team for all their hard work.


richie-cranny

Richie Cranny
Founder @ Wimp 2 Warrior

RedPandas Digital
5
2019-03-11T08:23:20+11:00

Richie Cranny
Founder @ Wimp 2 Warrior

richie-cranny
When we met RedPandas we were running 4-5 different systems, had no way of seeing where our leads and customers came from and absolutely zero marketing automation. RedPandas have transformed the way we do business. We run one system that is HubSpot, have a reporting framework that covers our global territories and have made leaps and bounds when it comes to nurturing and converting our database. Grateful to Tasha, Moby and the extended Pandas team for all their hard work.

Red Pandas know HubSpot Inside and Out

We're fortunate to have worked with Red Pandas, who built our extremely customised Hubspot solution from scratch. Whenever presented with a new feature request or problem, they always find a solution without a drama. They've helped transfer their expert Hubspot knowledge to empower us to troubleshoot our own issues, and have been integral to our business growth over the past few years. Thanks, Red Pandas!


gill-cox-hubspot-testimonial

Gill Gox
Marketing Manager @ Wimp 2 Warrior

RedPandas Digital
5
2020-02-24T08:10:23+11:00

Gill Gox
Marketing Manager @ Wimp 2 Warrior

gill-cox-hubspot-testimonial
We're fortunate to have worked with Red Pandas, who built our extremely customised Hubspot solution from scratch. Whenever presented with a new feature request or problem, they always find a solution without a drama. They've helped transfer their expert Hubspot knowledge to empower us to troubleshoot our own issues, and have been integral to our business growth over the past few years. Thanks, Red Pandas!

You’re rocking with the best in Australia

As author of the Amazon best seller SEO for Growth I’ve seen my fair share of digital marketers. In terms of providing clients with a strategic roadmap for digital marketing success, few come close to RedPandas in the Australian region. If you want to be using the most cutting edge tactics, Moby and his team have the finger on the pulse!


phil-singleton

Phil Singleton
SEO for Growth

RedPandas Digital
5
2019-03-11T08:28:47+11:00

Phil Singleton
SEO for Growth

phil-singleton
As author of the Amazon best seller SEO for Growth I’ve seen my fair share of digital marketers. In terms of providing clients with a strategic roadmap for digital marketing success, few come close to RedPandas in the Australian region. If you want to be using the most cutting edge tactics, Moby and his team have the finger on the pulse!

Friendly and Professional Team

We have been using HubSpot Marketing Automation system for a while, implemented by RedPandas agency. I appreciate their transparency and flexibility. They are really helpful and professional focusing on customer requirements and interactive approach with a great teamwork ethic.


arvin-hubspot-testimonial
RedPandas Digital
5
2020-02-24T08:05:21+11:00
We have been using HubSpot Marketing Automation system for a while, implemented by RedPandas agency. I appreciate their transparency and flexibility. They are really helpful and professional focusing on customer requirements and interactive approach with a great teamwork ethic.
5
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RedPandas Digital