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August 4, 2023 / All, Blog - 10 minutes
According to Google, 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase. If you’re a small business owner, a marketing manager, or someone interested in digital marketing, that‘s a figure you can‘t ignore. And if your business isn‘t showing up in those local search results, you might feel like you’re missing out on a wealth of potential customers.
August 2, 2023 / All, Blog - 9 minutes
Have you ever found yourself up late at night, poring over resume after resume, wondering how on earth you’re going to find the right Content Manager for your team? Are you nervous about making a potentially costly hiring mistake, given the unique content needs and workflow of your organisation? Trust us, we’ve been there.
July 31, 2023 / All, Blog - 8 minutes
Does the idea of not utilising your HubSpot investment to its full potential keep bother you? Imagine sitting in front of your computer, your cursor hovering over the vast array of HubSpot tools. A wave of anxiety washes over you as you wonder whether you’re harnessing the full potential of HubSpot. Sound familiar? As a business owner, it’s natural to feel overwhelmed.
July 24, 2023 / All, InboundBuzz Podcast, Podcasts - 25 minutes
Ever wondered about the untapped potential of psychological principles such as the halo effect, anchoring effect, and authority bias in your marketing strategy? In this episode, we unpack these power players and show you how you can use them to be a better marketer or salesperson. On top of that, you’ll hear about Zuckerberg’s attempt to compete with Twitter with Meta’s new app, ‘Threads’. Tune in for an exciting episode!
July 19, 2023 / All, Blog - 7 minutes
Does the task of brainstorming content ideas often leave you feeling overwhelmed? Do you find it challenging to sift through endless ideas and pinpoint the ones that truly resonate with your audience? Effective content ideation is not just about having ideas, but about having the right ones. That’s where the Content Matrix comes into play – a powerful tool designed to streamline your brainstorming process, help you identify the most compelling content ideas, and ensure your team’s ideation efforts are aligned with your business goals.
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