Luke Summerfield on How HubSpot Takes the Pain out of Website Management | Episode 107 | RedPandas Digital

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In this episode we chat with Luke Summerfield from HubSpot on the big shifts in the web industry as whole, how modern companies treat their website as a product (not an expense) and the unnecessary trade-offs businesses no longer need to make when creating and maintaining a website.

View the video version of the interview here:

In this episode, we discuss:

  • The 3 fundamental shifts in the web industry as a whole
  • How modern companies see their websites as a product/growth tool not an expense
  • How the COVID-19 pandemic has forced companies to make that shift in a faster way where they are thinking about their website as a new storefront
  • How savvy businesses are circumventing the fact they can’t get into people homes
  • The thought of doing a big website redesign every few is in the future no longer be a thing, just how software companies discarded CDs
  • What to look for when evaluating a modern CMS
  • The trade-offs CMSs force you to make e.g. ease of use vs power, power vs affordability
  • The problem with entry level website builders such as Wix, Squarespace & Weebly
  • How the new HubSpot CMS avoids the trade-offs businesses used to have to make

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