Luke Summerfield on How HubSpot Takes the Pain out of Website Management | Episode 107

In this episode we chat with Luke Summerfield from HubSpot on the big shifts in the web industry as whole, how modern companies treat their website as a product (not an expense) and the unnecessary trade-offs businesses no longer need to make when creating and maintaining a website.

View the video version of the interview here:

In this episode, we discuss:

• The 3 fundamental shifts in the web industry as a whole
• How modern companies see their websites as a product/growth tool not an expense
• How the COVID-19 pandemic has forced companies to make that shift in a faster way where they are thinking about their website as a new storefront
• How savvy businesses are circumventing the fact they can’t get into people homes
• The thought of doing a big website redesign every few is in the future no longer be a thing, just how software companies discarded CDs
• What to look for when evaluating a modern CMS
• The trade-offs CMSs force you to make e.g. ease of use vs power, power vs affordability
• The problem with entry level website builders such as Wix, Squarespace & Weebly
• How the new HubSpot CMS avoids the trade-offs businesses used to have to make

Links & Resources Referenced:

• HubSpot CMS
• Inspire.hubspot.com – See sites built on the HubSpot CMS platform
• Growth Driven Design
• Growth Driven Design Certification

About the Author

Moby

This article was written by the team at RedPandas Digital, a HubSpot Diamond Partner based in Sydney, Australia, and one of only four HubSpot-accredited Diamond partners in the Asia-Pacific region.

RedPandas has implemented and optimised HubSpot for businesses across construction, healthcare, legal, education, and professional services.