Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Why Your Retargeting Lists Are Dying (and How t...
In this episode of InboundBuzz, we cover how remarketing has shifted toward list based, lookalike style targeting, and why sync...
How Much Do Facebook Ads Cost in Australia?
In this article, you’ll learn exactly what sort of results you can expect on Facebook Ads and how much it costs to advert...
How to Run Facebook Ads That Actually Convert: ...
you’ll know how to make Facebook ads that generate leads, not just likes. You’ll understand what a campaign reall...
Latest Paid Media Posts
Why Your Retargeting Lists Are Dying (and How to Save Them) | Episode 208 #InboundBuzz
Cookie-based remarketing is quietly falling apart, and most marketing teams haven’t noticed yet. In…
How Much Do Facebook Ads Cost in Australia?
Key Takeaways Average CPC: Facebook Ads cost Australia businesses around AUD $2.10 per click,…
How to Run Facebook Ads That Actually Convert: A Meta Advertising Agency’s Guide for Australian Businesses
Key Takeaways Facebook ads and Meta ads are the same thing, run through Meta…
Google Ads vs Microsoft Ads: What Should You Choose?
Are you frustrated with the lack of clarity on where to spend your advertising…
Your Meta Ads Need Better Creative, Not Better Targeting | Episode 205 #InboundBuzz
Meta ads have changed. The old days of relying on hyper-specific audience targeting are…
Why Ad Fatigue Might Be Causing High Cost Per Leads on Your Meta Ads & How to Fix It
If you’ve been seeing your cost per lead (or cost per purchase) from Meta Ads increase without a clear…
Get the best content marketing insights right in your inbox!
Subscribe to our Newsletter and get marketing insights delivered to your inbox every week.
Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
.svg)
The Best Things in life are Free!
From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES