Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Google Ads vs Microsoft Ads: What Should You Ch...
In this article, we’ll walk through the key differences between Google Ads and Microsoft Ads so you can stop second-guess...
Your Meta Ads Need Better Creative, Not Better ...
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing ho...
Why Ad Fatigue Might Be Causing High Cost Per L...
In this article, you will learn how to spot the signs of Meta ad fatigue before it completely tanks your campaign performance.
Latest Paid Media Posts
Google Ads vs Microsoft Ads: What Should You Choose?
Are you frustrated with the lack of clarity on where to spend your advertising…
Your Meta Ads Need Better Creative, Not Better Targeting | Episode 205 #InboundBuzz
Meta ads have changed. The old days of relying on hyper-specific audience targeting are…
Why Ad Fatigue Might Be Causing High Cost Per Leads on Your Meta Ads & How to Fix It
If you’ve been seeing your cost per lead (or cost per purchase) from Meta Ads increase without a clear…
The 4 Best Ways to Start Lowering Your Google Ads CPC in 2026 (+1 Bonus)
You open your Google Ads account, look at last month’s numbers, and feel that…
What Happens When You Pause Meta Ad Campaigns Too Often?
We worked with a client a few years back who had one goal: generate…
Am I Optimising for the Wrong Paid Media KPIs in 2026?
So, your paid media dashboard looks healthy. Cost per lead is down. Click-through rates…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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The Best Things in life are Free!
From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES