Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
How to Give RedPandas Access to Your Google A...
Do you actually know what’s working in your paid ads right now? And we’re not talking about what the dashboard says at a gl...
What Are The Best Paid Media Platforms By Indus...
There’s a hard truth most marketers don’t mention often enough. Your industry makes as much of a difference in your campaig...
Meta Ads’ Andromeda Update: What Does It ...
What if the real reason your Meta campaigns slowed down this year has nothing to do with your budget, your agency, or your audi...
Latest Paid Media Posts
How to Give RedPandas Access to Your Google Ads and Meta Ads Accounts for a Complimentary Paid Ads Audit
Do you actually know what’s working in your paid ads right now? And we’re not talking about what…
What Are The Best Paid Media Platforms By Industry?
There’s a hard truth most marketers don’t mention often enough. Your industry makes as…
Meta Ads’ Andromeda Update: What Does It Mean for Your Paid Media Campaigns in 2026?
What if the real reason your Meta campaigns slowed down this year has nothing…
How a Poor Landing Page Affects Your Paid Media Performance
Stop me if this sounds familiar. You’ve optimised your targeting. You’ve refined your ad copy. You’re even running A/B tests to…
Why Do My Meta Ads Paid Media Campaigns Get Disapproved?
You’ve done everything right… or so you thought. The ad copy passed internal checks, the landing page…
Can You Scale Paid Media With a Limited Budget?
Here’s something to think about today: Paid media spend in Australia hit a record…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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