Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
What Happens When You Pause Meta Ad Campaigns T...
We worked with a client a few years back who had one goal: generate more qualified leads through Meta ad campaigns. Like ma...
Am I Optimising for the Wrong Paid Media KPIs...
So, your paid media dashboard looks healthy. Cost per lead is down. Click-through rates are strong. Conversions are flowi...
What Your CFO Wants to See Before Approving a ...
So, your paid media report just landed in your inbox. The numbers look strong. Clicks are up. Cost per lead is down. The ...
Latest Paid Media Posts
What Happens When You Pause Meta Ad Campaigns Too Often?
We worked with a client a few years back who had one goal: generate…
Am I Optimising for the Wrong Paid Media KPIs in 2026?
So, your paid media dashboard looks healthy. Cost per lead is down. Click-through rates…
What Your CFO Wants to See Before Approving a Paid Media Advertising Agency
So, your paid media report just landed in your inbox. The numbers look strong.…
Why Your Facebook Leads Are Junk (And How to Fix It) | Episode 192
Your Facebook ads might be running, but if the leads coming through do not…
ChatGPT Ads 2026: Here’s What You NEED to Know
You can feel it coming. Another platform shift. Another conversation you’ll have with leadership. Another question…
Is Hiring a Media Buyer Worth the Fee?
What if the reason your paid ads aren’t performing has nothing to do with your product,…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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