Have you ever poured hours into creating a video for your business, only to find it barely scratches the surface of your engagement and conversion goals? If you’re nodding along, feeling that knot of frustration tighten, you’re not alone. Crafting videos that not only grab attention but hold it long enough to convert viewers into customers is a challenge many marketers and salespeople alike face. And let’s be honest, it often feels like you’re expected to pull a rabbit out of a hat to make that happen.
I’ve been right where you are—staring at mediocre video analytics, wondering what magic formula others have that you don’t.
But what if I told you that the magic isn’t in some elusive, creative genius, but in a straightforward, easy-to-follow formula? A formula so effective, it can not only improve the quality of your videos but also slash your production time in half.
Yes, you read that right.
This is where The Video 6, a high converting marketing and sales video framework, comes into play. This isn’t just another set of vague guidelines but a proven, step-by-step strategy that brings structure to the chaos of video content creation.
By the end of this article, you’ll not only understand what The Video 6 is and why it’s a cornerstone for successful videos, but you’ll also be equipped with practical tips to implement each of its components effectively.
So, if you’re ready to transform your video content strategy and see tangible results in your marketing and sales efforts, keep reading.
What is The Video 6?
Creating a video that captivates and converts doesn’t have to be a shot in the dark. With The Video 6 formula, you can follow a specific roadmap to craft videos that engages your audience and drives them towards action.
The Video 6 is made up of six high converting elements of marketing and sales videos, which includes:
- Teaser: The first 10 to 30 seconds of your video are crucial. This is your window to grab the viewer’s attention and give them a compelling reason to keep watching. A well-crafted teaser hints at the value they’ll gain by sticking around, making sure you hook them right from the start
- Logo Bumper: Following the teaser, the logo bumper serves as a brief branding moment. It’s not just about showing off your logo; it’s about setting a professional tone for your video. This short, motion graphic gives your video a polished look and feel, signaling to viewers that what they’re about to watch is high-quality and credible
- Intro: Different from the teaser, the intro is where you introduce yourself and the video’s topic more thoroughly. This is your chance to build a connection with your audience by sharing what the video will cover and why it matters to them. It’s about setting the stage and preparing viewers for the value they’re about to receive
- Segments: Breaking your video into segments helps maintain viewer interest and makes your content more digestible. By structuring your video into clear, concise parts, you not only keep viewers engaged but also improve their ability to recall the information later. Segments can be seen as chapters in a book, each one contributing to the overall story while standing strong on its own
- Call-to-Action (CTA): Every marketing and sales video should guide viewers towards a specific action. Whether it’s downloading a resource, visiting a webpage, or simply applying the information learned, your CTA is critical. It should be clear, compelling, and direct, telling viewers exactly what you want them to do next and why it’s in their best interest to do so
- Outro: The final element of The Video 6 is your outro, where you wrap up the video and leave viewers with a lasting impression. This is your chance to reinforce your message, encourage further engagement (like subscribing or commenting), and end on a high note. A memorable outro can turn a passive viewer into an active fan or follower
Each of these elements plays a vital role in the success of your video. If you can master each of these parts, you’ll have a high converting marketing or sales video.
How to Use The Video 6 in Your Marketing and Sales Videos
Now that you understand the components of The Video 6, let’s explore how to effectively implement these elements in your video projects.
These strategies will help you create more engaging and impactful videos, whether you’re a seasoned creator or just starting out.
Crafting an Irresistible Teaser:
- Identify Your Hook: Start by pinpointing the most compelling aspect of your video. Is it a surprising statistic, a provocative question, or a relatable problem? Use this as the basis for your teaser
- Keep It Short and Sweet: Remember, you have 10 to 30 seconds to make an impact. Get straight to the point, and make sure every word counts
- Create Intrigue: Without giving everything away, tease what viewers will learn or how they’ll benefit from watching the full video
The first 30 seconds of the below video is a great example of a Teaser:
Designing an Effective Logo Bumper:
- Keep It Professional: Use high-quality graphics and animations that reflect your brand’s style and tone. This isn’t the place for lengthy animations; keep it under 5 seconds
- Consistency is Key: Use the same or similar logo bumpers across your videos to build brand recognition
- Use Templates: Platforms like VideoHive or Envato Studio offer customisable templates that can save you time while ensuring your bumper looks polished
You can see an example of the Logo Bumper that we use at the 13 second mark in the below video:
Introducing Yourself and Your Topic:
- Be Clear and Concise: Clearly state who you are, what you’re going to talk about, and why it matters to your audience. This builds credibility and sets expectations
- Connect Emotionally: Share why this topic is important to you or how it can make a difference for your viewers. Personal stories or insights can make your intro more engaging
You can see a great example of a video introduction at the 28 second mark in the below video:
Segmenting Your Content for Better Engagement:
- Plan Your Segments: Before filming, outline the main points you want to cover and organise them into distinct segments. This helps keep your content focused and easier to follow
- Visual Breaks: Use on-screen graphics or transitions to clearly delineate between segments. This visual cue helps viewers process the information and prepares them for what’s next
At the 18 second mark in the below video, you can see an example of a Section Starter that we use, which helps break up in the video into different segments to make it easier to digest:
Crafting a Compelling Call-to-Action:
- Be Specific: Tell viewers exactly what you want them to do next and make it easy for them. If it’s to visit a webpage, provide a clickable link. If it’s to download a resource, show them where to find it
- Focus on Value: Emphasise the benefit of taking the next step. What will they gain by following your CTA? Make the value proposition clear and enticing
At the 4:04 mark in the video below, you’ll see an example of a Call to Action that we used:
Creating a Memorable Outro:
- Reiterate Key Points: Briefly summarise what was covered in the video and why it’s beneficial. This reinforces the message and increases retention
- Leave on a High Note: Whether it’s a catchy slogan, a thoughtful question, or a friendly goodbye, end your video in a way that leaves viewers feeling positive and satisfied
In the below video at the 6:23 mark, a great outro is used, which leaves the
By incorporating these strategies into your video creation process, you can effectively leverage The Video 6 to produce content that not only engages your audience but also drives them towards taking meaningful action.
Frequently Asked Questions (FAQs)
“Is The Video 6 relevant for my industry?”
The beauty of The Video 6 lies in its universal applicability. Whether you’re in tech, healthcare, education, or any other sector, the core elements of engaging video content remain consistent: capturing attention, delivering value, and prompting action.
What changes is how you tailor each component to resonate with your specific audience. By focusing on the unique pain points, interests, and language of your industry, The Video 6 becomes a powerful blueprint adaptable to any context.
“Can I use The Video 6 on social media platforms like Instagram or LinkedIn?”
Absolutely. While each social media platform has its own set of norms and audience expectations, The Video 6 elements can be scaled and adapted to fit.
For instance, on Instagram, your teaser needs to be even more immediate due to the platform’s fast-paced nature. You might use a 3 second teaser instead of a 10-30 second teaser. On LinkedIn, a professional tone in the intro and segments might resonate more.
The key is to maintain the essence of The Video 6 while adjusting the execution to align with the platform’s specific dynamics and user behaviour.
“What if I have a limited budget or resources?”
One of the strengths of The Video 6 is its flexibility, not just in terms of content but also in production value.
You don’t need a Hollywood budget to create effective videos.
For example, logo bumpers can be made with affordable online tools, and engaging teasers can be crafted from existing footage or simple animations.
The focus should be on clear, concise messaging and creative execution within your means. Remember, authenticity often trumps high production costs in terms of viewer engagement and conversion.
“Does The Video 6 only apply to longer-form content?”
Not at all. While longer videos allow for deeper dives into each element, The Video 6 can be condensed for shorter content, too. Even in a one-minute video, you can include a quick teaser, a brief logo appearance, a concise intro, one or two key segments, a straightforward CTA, and a memorable outro. The principle is to maintain a clear structure and purpose, regardless of length, ensuring your message is delivered effectively.
“Does The Video 6 work for employee bio videos?”
Yes, you can use the same principles of The Video 6 for employee bio videos.
The Video 6 isn’t just a formula, but a flexible framework designed to elevate your video content strategy, irrespective of your industry, platform, budget, or video length constraints.
So, What’s Next?
Rather than trying to make new videos using this formula, start by evaluating your current videos against this formula, identifying areas for improvement, and planning your next video project with these components in mind.
For example, maybe you already have a great logo intro and outro, but need to work on the teaser and segments a little more. Once you evaluate your current videos and see the gaps there, it’ll become clearer how to improve from there.
Now that you know how to use The Video 6 to craft fantastic videos, it’s time to learn the seven types of videos that you’ll want to produce first.