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five stages of customer awareness

January 5, 2023 / All, Blog - 8 minutes

The Five Stages of Customer Awareness 

There’re many models out there that depict the customer journey, from a state of awareness to one of conversion. At RedPandas, we use the Five Stage Customer Awareness model because it is the most accurate way of demonstrating a buyer’s journey in making decisions. In this article, we’re going to cover the five-stage model of customer awareness and show you exactly how you can start using this for your business.  

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buyer persona vs persona profile

January 3, 2023 / All, Blog - 5 minutes

Buyer Personas vs Persona Profiles: What’s the difference?  

The typical way we create and define persona profiles has been watered down so much that the “insights” they often depict have very little to do with the buyer’s journey. That’s where Buyer Personas comes in; a more comprehensive and accurate way of defining our customers and understanding how they make purchasing decisions

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is hubspot right for you?

December 23, 2022 / All, Blog - 9 minutes

Is HubSpot a Good Investment for Your Business? 

There’s a lot of buzz about HubSpot online, but just because HubSpot works for others and generates a positive return on investment, that doesn’t necessarily mean HubSpot is right for you. In this article, I’m going to show you who HubSpot is right for and by the end of this article you’ll have everything you need to decide whether HubSpot is a good investment for you.  

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December 22, 2022 / All, Blog - 2 minutes

2022 in Review by Sophia

What a year 2022 was – if I could give 2022 one word to describe it, it would be GROWTH. But not in the sense of obvious growth, even though there was plenty of that from a business perspective. More so, growth in the sense of learning and expanding our knowledge. 2022 was a year full of lessons and rediscovering what our core value “Love of Learning” truly means.

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marketing trends

December 19, 2022 / All, Blog - 10 minutes

Top Digital Marketing Trends for 2023
You Need to Get on Top of

The world of digital marketing is constantly evolving as new technologies and innovations are brought to the table. If you want to stay on top of your business’ growth in the constantly evolving world, then you’ll want to be ready for the next wave of marketing trends in 2023.

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