What’s the HubSpot Startup Discount 35,000+ Founders Have Already Used?
Key Takeaways
- The HubSpot startup discount maxes out at 90% off year one for VC-backed startups (Pre-seed to Series A), stepping down to 50% and then 25%
- Entrepreneurial-organisation-linked startups without VC backing can still get 30% off year one and 15% off year two
- The discount only applies to new Professional or Enterprise subscriptions, not the free CRM, Starter tier, or an existing paid plan
- Partner-sponsored applications typically unlock the 90% tier. Applying directly through HubSpot’s public page usually caps you at 30%
- HubSpot’s Bootstrap Program doesn’t apply to Australian startups, since it’s restricted to companies in Latin America, Asia, and Africa
- A HubSpot Diamond Partner like RedPandas can sponsor your application and confirm your eligibility before you commit to a plan
- There’s no coupon code for the HubSpot startup discount. Real savings come through the official programme instead of third-party promo sites
A HubSpot startup discount of up to 90 per cent exists, and most founders never realise they qualify.
Yet, you’re staring at HubSpot’s price list and wondering if it’s built for companies with a bigger budget than yours.
That instinct makes sense. HubSpot’s Professional and Enterprise tiers carry big numbers, and no one wants to commit a budget without justification.
The HubSpot startup discount can change the conversation…But how do you know if you’re eligible for it?
Quick answer
Yes, a HubSpot startup discount exists. VC-backed startups from pre-seed to Series A get up to 90% off year one, stepping down to 50 per cent and then 25 per cent.
Startups linked to an approved entrepreneurial organisation instead get 30 per cent off year one and 15 per cent off year two.
The discount only applies to new Professional or Enterprise subscriptions, not an existing paid plan.
Ready to check your eligibility? Talk to RedPandas, and we’ll confirm your tier before you apply:
Get In Touch With RedPandas to Check Your HubSpot Discount Eligibility
What is a HubSpot Startup Discount?
The HubSpot startup discount runs through a dedicated program called HubSpot for Startups. It’s not a checkout code you type in at the till.
More than 35,000 founders have used the programme globally. But it applies only to new Professional or Enterprise subscriptions, not the free CRM or an existing account.
What the HubSpot Startup Discount Program Covers
HubSpot for Startups bundles software savings with mentoring, 24/7 support, and startup-specific training from HubSpot Academy.
The discount steps down over time.
Most startups get their biggest savings in year one, then a smaller ongoing discount in years two and three.
HubSpot also runs a separate Bootstrap Program for founders without VC backing.
Why HubSpot Offers a Startup Discount
HubSpot was a startup before it became a public company. That history shapes why the HubSpot startup discount program exists today.
The program was previously called the HubSpot Jumpstart Grant Program. Eventually, HubSpot rebuilt it to run through a global network of VCs, accelerators, and incubators.
For HubSpot, the trade is straightforward: startups get affordable access to enterprise-grade software early, and HubSpot gains customers who often stay on the platform as they grow.
5 Benefits of Using HubSpot to Grow Your Business
HubSpot Startup Discount Tiers Explained
The HubSpot startup discount splits into two tiers. Your funding history and partner affiliation decide which one applies:
| Startup Profile | Year 1 | Year 2 | Year 3 | Eligibility Basis |
| Venture-funded (Pre-seed, Seed, or Series A) | 90% off | 50% off | 25% off | Affiliated with an approved HubSpot for Startups partner, or verified venture funding via Crunchbase or Pitchbook |
| Entrepreneurial Organisation-linked | 30% off | 15% off | Standard pricing | Associated with an approved incubator, accelerator, or entrepreneurial organisation |
Both tiers apply only to new Professional or Enterprise subscriptions.
If you’re applying from Australia, the process works the same way. You’ll simply go through an AU-based HubSpot Solutions Partner instead of a US one.
Existing HubSpot customers are not eligible for either tier. Run the numbers with RedPandas’ HubSpot pricing calculator to see what your discounted rate looks like:
Not a Startup? Our HubSpot Calculator Can Help You Find Discounts
HubSpot Startup Discount Eligibility Requirements
Five things decide whether you qualify for a HubSpot startup discount:
| Requirement | What It Means |
| New customer status | Net-new HubSpot Hubs qualify, as do upgrades from an existing Starter subscription to Professional or Enterprise. The discount cannot apply retroactively to a product you already pay for at Professional or Enterprise level. |
| Partner or funding link (90% tier) | Approved partner affiliation, or verified venture funding confirmed via Crunchbase or Pitchbook. |
| Entrepreneurial organisation link (30% tier) | Association with an approved incubator, accelerator, or entrepreneurial organisation. |
| Eligible plans | Professional or Enterprise tiers only. The free CRM and Starter tier sit outside the programme entirely. If you’re still weighing HubSpot against the alternatives once the discount ends, see this guide comparing HubSpot against other CRMs. |
| Bootstrap Program | 30% off, but restricted to companies incorporated in Latin America, Asia, or Africa. Not available to Australian startups. |
A word of caution: misrepresenting your eligibility carries real risk. HubSpot’s terms allow it to remove the discount or require repayment if your application isn’t accurate.
How to Apply for the HubSpot Startup Discount
Your HubSpot startup discount application path depends on who sponsors you. Going through a partner typically unlocks the higher tier.
Here are the steps you can follow from here:
- Check your eligibility. Confirm your funding stage and see whether your VC, accelerator, or incubator is one of HubSpot’s 4,000+ approved partners
- Apply through the right channel. A Solutions Partner or your investor’s startup portal can sponsor you into the 90 per cent tier. Applying directly through HubSpot’s public page usually caps you at 30 per cent
- Wait for review. HubSpot typically responds within a few business days
- Set up your account. Once approved, you’ll create your HubSpot account and import your existing contacts and deals
- Configure your tools. Choose guided onboarding, or use HubSpot’s self-serve resources to get started.
Sponsorship is what unlocks the top HubSpot startup discount tier. At the minimum, a Gold-level Solutions Partner can sponsor you, and so can an approved VC or accelerator’s startup portal.
This is where working with a Diamond Partner helps. RedPandas can confirm your eligibility and sponsor the application before you commit to a plan.
If you don’t have a partner or VC relationship, you can still apply directly on HubSpot’s public startup page. This path typically caps your discount at 30 per cent in year one.
You’ll need to show a link to an approved entrepreneurial organisation to qualify for this tier.
How RedPandas Helps Australian Startups Get the HubSpot Startup Discount
As a HubSpot Diamond Partner, RedPandas sits well above the Gold-level threshold. That’s what you need to sponsor a startup’s application into the 90 per cent tier.
We’ve helped 300+ Australian businesses implement HubSpot, and startups are a growing part of that work.
Before you apply, we confirm your eligibility properly. That means checking:
- Your funding stage
- Partner ties
- Which HubSpot plan fits your stage of growth
If a partner-sponsored application is the right path for your HubSpot startup discount, RedPandas’ experts can handle the sponsorship directly. This way, you avoid the guesswork of applying cold through HubSpot’s public page.
Not sure whether you need a Diamond Partner or a smaller agency for this? Our guide to choosing a HubSpot agency versus a certified partner breaks down the difference.
Frequently Asked Questions: HubSpot Startup Discount
Are there startup discounts or promos for HubSpot plans?
Yes. HubSpot for Startups offers up to 90% off year one for VC-backed startups (Pre-seed to Series A), stepping down to 50% in year two and 25% in year three. Startups linked to an approved entrepreneurial organisation get 30% off year one and 15% off year two. Applies to Professional and Enterprise tiers only.
How much can a startup save with the HubSpot startup discount?
Savings depend on your tier. Venture-backed startups get 90% off year one, 50% off year two, and 25% off year three. Entrepreneurial-organisation-linked startups get 30% off year one and 15% off year two. Both discounts apply only to new Professional or Enterprise subscriptions, not existing paid plans.
Do I need VC funding to qualify for the HubSpot startup discount?
No. VC funding unlocks the top 90% tier, but it’s not required. Startups linked to an approved incubator, accelerator, or entrepreneurial organisation can qualify for 30% off year one and 15% off year two, even without any funding at all.
Does the HubSpot startup discount apply to the Free or Starter plan?
No. The discount only applies to net-new Professional or Enterprise subscriptions. It does not apply to HubSpot’s free CRM, the Starter tier, or any product you’re already paying for at Professional or Enterprise level. Upgrading from an existing Starter plan can still qualify.
Can an Australian startup apply for HubSpot for Startups?
Yes. Australian startups apply through the same global program as everywhere else. You’ll typically go through an Australian-based HubSpot Solutions Partner rather than HubSpot’s Bootstrap Program, since that program is restricted to companies in Latin America, Asia, and Africa, not Australia.
How do I apply for the HubSpot startup discount?
Check your eligibility first, then apply through the channel that fits you. A Solutions Partner or your investor’s startup portal can sponsor you into the 90% tier. Applying directly through HubSpot’s public page usually caps your discount at 30% in year one.
Are there HubSpot coupon codes for startups instead of the discount program?
No. HubSpot doesn’t run traditional checkout coupon codes for its paid tiers. The real savings come through HubSpot for Startups itself, plus annual billing and partner-negotiated pricing, which we cover in our full guide to HubSpot discounts and coupon codes.
Apply for Your HubSpot Startup Discount Before Your Funding Round Changes
Your eligibility for a HubSpot startup discount is tied to your funding stage, not your calendar. That eligibility window closes the moment you raise Series B.
Most software discounts don’t punish you for waiting. This one does, since the criteria are locked to where you are right now.
If you’re Pre-seed, Seed, or Series A today, this is the cheapest HubSpot will ever be for your business.
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About the Author
This article was written by the team at RedPandas Digital, a HubSpot Diamond Solutions Partner based in Sydney, Australia. RedPandas is one of a small number of agencies accredited under HubSpot’s Partnered Scale Onboarding programme, and has delivered results including a 49.8% revenue increase and 378% lead growth within five months for an Australian client.
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