AI tools multiply faster than anyone can reasonably test them, and that constant chase is exactly what shiny object syndrome looks like in practice.

In this episode of HubSpot Mentors, we break down a simple research rule for knowing when a tool is worth pursuing and why matching tools to specific workflows works better than matching them to job titles.

At the end, you’ll will walk away with a practical way to explore new AI tools without losing sight of the work that actually matters.