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Let’s be honest. Marketing and sales ain’t getting any easier in 2023. Inflation is rife. Indecision is more common and now we’ve got to figure out all this new stuff like AI and the next Instagram killer. Getting attention in the attention economy and becoming the most dominant player in your industry seems out of reach. Or is it?
What if there was one event, one summit, where all these concerns were addressed by the best in the industry?
That’s exactly what the 2023 TAYA Marketing and Sales Summit is.
This isn’t just an event; it’s a lifeline for those overwhelmed by the tidal wave of change in sales and marketing.
In this article, you will learn about the five undeniable reasons why attending this summit could be exactly what you’ve needed in your sales and marketing efforts all year. Here’s the five things you’ll get out of the 2023 TAYA Summit:
- How to Lead Your Sales Team to Success
- How to Double Your Closing Rate with a Sales Journey Map
- How TAYA Increases Traffic, Leads and Sales Closing Rates
- How a Business Went from Maxed Out Credit Cards to Booming Success
- How to Harness the Power of AI in Marketing
- What About Networking Opportunities?
- Is the TAYA Summit for me?
How to Lead Your Sales Team to Success
Is your team truly maximising every lead, every opportunity? Giving it every chance to close?
Can you feel that lingering gap between where your sales metrics stand and where they should be?
In the first segment of the Summit, RedPandas CEO Moby Siddique will teach you how to maximise your sales team’s effortsand squeeze the most out of every opportunity. You’ll learn how to develop your team’s skills and what specific systems and processes you need to ensure they’re operating at the optimal capacity and capability to get more sales, more leads and close at a higher rate.
Here’s a snapshot of three things you’ll learn in the first segment of the TAYA Summit:
1. Understanding the Sales Process
Every significant sale begins with a well-understood process. But to truly excel, you need to move beyond the textbook definitions.
At the Summit, you’ll learn from the best in the industry as they unravel the nuances of modern sales dynamics, shedding light on the subtle strategies that often make the difference between a closed deal and a missed opportunity.
2. Knowing What Your Salespeople Are Doing
There’s a vast difference between micromanaging and being informed. The Summit will guide you on striking the right balance, ensuring you have a bird’s-eye view of your team’s operations without stifling their independence.
What does having a birds-eye view of your sales team actually mean? What systems do you need in place to achieve this? And finally, how exactly can you do this?
The difference between this Summit and other events is that you’re actually going to learn from the best in the industry on how to set up your team for success. If you want to build an environment where salespeople thrive and targets are consistently met, then you won’t want to miss out on the Summit.
3. The Importance of Communication
Sales aren’t just about selling a product; it’s about selling an idea, a solution. And this requires impeccable communication. Not only will the summit emphasise the crucial role of clear and effective communication in sales, but it will also offer actionable techniques for refining your team’s communication skills.
By the end of this segment, you will be equipped with tangible strategies to streamline your sales operations and increase closing rates.
How to Double Your Sales Closing Rate with a Sales Journey Map
If I told you that you could pay less than $400 (for a limited time) to double your sales closing rate, would you be opposed to that?
Of course not. A $400 ticket price for the TAYA Summit is a small price to pay for the ongoing benefits of a doubled closing rate.
At the TAYA Summit, you’ll walk away with the exact knowledge you need to double your closing rate. And you’ll achieve this by learning to build a Sales Journey Map from the best in the industry.
Imagine a world where every step, every nuance of your sales process is meticulously mapped out, not just in the minds of your sales team, but clearly visualised for everyone involved.
That’s the power of a Sales Journey Map.
In the second segment of the Summit, you’ll learn all about this.
What is a Sales Journey Map?
A Sales Journey Map (also known as a Customer Journey Map) is a visual representation of your customer’s journey, from the first spark of interest as a prospect to the fulfilling moment they become a loyal customer.
Here’s an example of what a customer journey map might look like:
To view this image in full size see here.
This can be very overwhelming to look at for the first time – but don’t worry, we feel you. We’re going to break this down step by step, but first, let’s talk about how a Customer Journey Map can help you.
At the Summit, you’ll learn exactly how to create a sales journey map, and we’ll answer some of these questions:
- When you build a sales journey map, what should your sales objective be for every stage of the journey?
- What content or information do you need to provide to the buyer at each stage of the journey?
- What should you try to get your buyer to do at each stage of the journey?
- What are the manual tasks that your sales team will need to employ and what parts of the sales journey can you automate to save time?
- How can automation assist your sales team in automating part of this sales journey?
In a world dominated by fleeting platforms and ever-evolving trends, there’s one thing that remains consistent: the need for a clear, concise sales process. And that’s what the Sales Journey Map delivers.
How TAYA Increases Traffic, Leads and Sales Closing Rates
Your sales strategy doesn’t exist in isolation; it’s interwoven with the rich tapestry of modern marketing techniques.
When you look at the current marketing landscape, you probably think of Instagram and TikTok, for starters. But where will they be in 5-10 years time?
The bottom line is that these marketing channels (and the way they work) are dynamic – they’re constantly evolving and if you rely on them solely as your source of marketing, you’re vulnerable to being impacted when things change.
But one thing that doesn’t change is trust.
Trust is the secret ingredient that makes up every sale. If you can build trust, then it doesn’t matter what channel you use, you’re going to attract buyers who have questions, and as their trusted advisor, you’ll answer those questions. And who do you think they’ll go to when they’re ready to buy? Your business, of course.
This is where the ‘They Ask, You Answer’ methodology comes into play.
Implementing the ‘They Ask, You Answer’ approach in your business to increase traffic, leads, sales closing rates and shorten the sales cycle is exactly what you’ll learn in the third segment of the event.
‘They Ask, You Answer’ is a practical framework and sales and marketing philosophy that assumes one simple truth: if your prospect or customer asks a question, you answer, and in doing so, you will become the most trusted voice in your space and will gain more business than you ever have before.
This framework was developed by Marcus Sheridan, author of ‘They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer’.
At the 2023 TAYA Summit, you’ll be learning about how to implement TAYA directly from Marcus Sheridan himself. Marcus will discuss how he took his company from almost being bankrupt to a multimillion-dollar national company in America, as well as how he’s started multiple other businesses using the concept of ‘They Ask, You Answer’ (TAYA).
Whether you’re a newbie to TAYA or have a lot of experience, you’ll get a lot out of this session on how to use TAYA, how to use content, how to use video, and how to dominate your industry.
At the 2023 TAYA Summit, you’ll be learning about how to implement TAYA directly from Marcus Sheridan himself. Marcus will discuss how he took his company from almost being bankrupt to a multimillion-dollar national company in America, as well as how he’s started multiple other businesses using the concept of ‘They Ask, You Answer’ (TAYA).
Whether you’re a newbie to TAYA or have a lot of experience, you’ll get a lot out of this session on how to use TAYA, how to use content, how to use video, and how to dominate your industry.
How a Business Went from Maxed Out Credit Cards to Booming Success
Sometimes, the most impactful lessons come from real-world case studies. After learning about TAYA from Marcus himself, you’ll get to see a real-life case study of TAYA.
You’ll hear directly from Ed Knight from Opus Partners about his journey with TAYA.
In particular, you’ll hear:
- How the founders of Opus once found themselves on the brink of business failure with maxed out credit cards and how they used TAYA to experience a paradigm shift
- How Opus implemented TAYA
- The Impact that TAYA had on the Opus Partners business
- How TAYA helped Ed Knight become a partner of Opus
- Tangible tips that your team can implement right away
How to Harness the Power of AI in Marketing and Sales
“I feel overwhelmed with the rapid changes in the marketing world.” Does that resonate?
You’re not alone.
Taking the first step with AI can feel daunting, but with our structured guidance at the summit, you’ll navigate the terrain with newfound confidence and you’ll walk away with tangible action points.
At the TAYA Summit, you’ll learn about how to harness the power of AI in your marketing and sales efforts. In particular, you’ll learn about:
- How AI is revolutionising video editing, content creation and the sales process
- How we use AI in content creation, sales, HubSpot, and video
- 7 Killer Prompts you can start using today to save time and generate more revenue
Why are we the best to learn about AI from?
At RedPandas, we’re using AI as part of our entire workflow – writing blogs, editing videos, posting social media content, and throughout the entire sales process.
We’re on top of it, and we’ve seen the real-world impact of applying AI in different businesses.
Want to learn about AI right away? Here are two articles that you might be interested in (at the TAYA Summit, we’ll be going more in-depth than what these articles provide):
- How AI is Revolutionising SEO + 4 SEO AI Tools to Use in 2023
- Why Content Marketers Need to Embrace AI + Best Content Marketing AI Tools in 2023
What About Networking Opportunities?
In the fast-paced world of marketing and sales, staying ahead isn’t a luxury—it’s a necessity. The 2023 TAYA Marketing and Sales Summit promises not just knowledge but transformative insights that can redefine the trajectory of your business.
Beyond the rich tapestry of information, the summit is a goldmine full of industry experts, a rare opportunity to network and forge relationships that could be instrumental for your future endeavours.
Is the TAYA Summit for me?
Answer this question: “Would you be opposed to spending $400 to increase double your traffic, leads and sales revenue?”
If you’re not opposed to that, then the 2023 TAYA Summit is definitely for you.
You can buy tickets here.
