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Imagine cutting hours off your weekly workload, generating fresh campaign ideas in minutes, and turning raw data into clear insights without breaking a sweat. That’s what AI can do for marketers right now.
The best part? You don’t need to be a tech expert to unlock the benefits. Today’s AI tools are built to save you time, boost creativity, and help you deliver more personalised campaigns with less effort.
In this article, you’ll find five simple ways to put AI to work in your marketing today, giving you quick wins that will free you up to focus on strategy, creativity, and results.
1. Use AI to write faster
Every marketer knows how much time content creation can swallow up. Drafting emails, social posts, ad copy, or even blog outlines often takes longer than it should.
AI can speed that up. With the right prompts, you can use tools like ChatGPT to:
- Draft email campaigns in minutes.
- Generate variations of ad copy for A/B testing.
- Create first-draft blog posts or outlines to kickstart your writing.
Read: How Building a Custom ChatGPT Can Save You +20 Hours Every Week
How to Build a Custom ChatGPT Bot in Less Than 10 Minutes to Save You 20+ Hours Per Week
Think of AI as your brainstorming partner, it gives you a starting point so you’re not staring at a blank page. You still apply your brand voice, refine the tone, and add the finishing touches, but the heavy lifting is already done.
Pro Tip: Feed AI examples of your past campaigns or your brand’s tone of voice. The more context you give it, the closer the draft will be to “ready-to-send.”
Example Prompt: “Write 5 subject line variations for a B2B webinar invite. Make them short, engaging, and professional, using a tone similar to [insert brand example].”
This doesn’t just save time, it frees you up to focus on the bigger picture: strategy, messaging, and creativity.
2. Use AI to brainstorm campaigns
Stuck staring at a blank page when planning your next campaign? AI can help break the creative block.
Instead of relying on the same old ideas, you can use AI to quickly generate fresh angles, messaging options, and campaign themes.
You don’t have to use its suggestions word-for-word, but it can spark inspiration and give you a shortlist of ideas to refine.
Here’s how marketers are using AI for brainstorming:
- Generating theme ideas for seasonal campaigns.
- Coming up with different ad angles for the same product.
- Drafting early-stage messaging frameworks to test with teams.
Pro Tip: Ask AI for “10 rough ideas” first, then narrow them down. It’s much easier to edit and adapt than to create from scratch.
Example Prompt: “Create 10 ad angles for my product (insert product link). Focus on a different motivator for each ad angle.”
Instead of spending hours in a meeting room struggling for ideas, you walk away with a ready-made springboard for your next campaign.
3. Use AI to analyse data
Marketers are surrounded by data — campaign metrics, survey results, customer feedback, website analytics. The problem? Turning raw numbers into clear insights takes time, and most teams never get around to it.
AI can speed that process up. You can drop in data sets, reports, or even chunks of customer comments and ask AI to summarise the trends.
It won’t replace your analytics tools, but it will help you make sense of the noise faster.
In fact, if you use HubSpot, you can even connect your HubSport portal with ChatGPT to take things to the next level.
Ways you can use AI for analysis:
- Summarising survey feedback into themes (e.g. “Top 3 customer pain points”).
- Reviewing campaign performance and suggesting optimisations.
- Turning raw metrics into simple explanations you can present to leadership.
Pro Tip: When giving AI data, frame your request as a question. For example: “What are the top 3 insights from this?” This forces AI to condense instead of regurgitating everything back.
Example Prompt: “Here’s our Q2 email campaign performance data. Summarise the 3 biggest insights and suggest one change we could test next quarter.”
This helps you cut through the clutter and get to the story behind the numbers, which is what leadership actually cares about.
4. Use AI to personalise content
Personalisation is no longer a “nice to have”, it’s what customers expect. But tailoring messages for every segment, persona, or stage in the journey can feel impossible when you’re short on time.
This is where AI shines. You can use it to adapt content for different audiences quickly, so each group feels like you’re speaking directly to them.
Ways to use AI for personalisation:
- Rewriting the same message for different industries (e.g. finance vs. retail).
- Tailoring nurture emails for prospects at different funnel stages.
- Adjusting tone and style for various audience types (e.g. formal for executives, casual for students).
Pro Tip: Give AI a “base message” first, then ask it to rewrite it for different audiences. That way you keep the core consistent while tweaking the details.
Example Prompt: “Here’s a LinkedIn post promoting our free marketing guide. Rewrite it for three audiences: (1) small business owners, (2) enterprise marketing managers, (3) students just starting in marketing.”
In minutes, you’ll have variations ready to go, saving hours of manual rewriting and making sure your campaigns land with the right people.
5. Use AI to save time on admin
Not all marketing is glamorous. A lot of your week is probably spent on admin: writing meeting notes, preparing reports, or drafting internal updates.
These tasks eat into the time you’d rather spend on strategy and creativity.
AI can take the grunt work off your plate. With the right prompts, you can use it to:
- Summarise long meeting transcripts into key action points.
- Draft campaign reports in plain English.
- Create tidy bullet-point summaries of articles, research, or competitor updates.
Pro Tip: When asking AI to summarise, tell it who the summary is for. A report for your CMO should look very different from one for your marketing team.
Example Prompt: “Summarise these meeting notes into 5 key action items for the marketing team, written in a clear, informal style.”
The result: less time bogged down in admin, more time focusing on work that actually moves the needle.
What else can I do with AI?
There is no limit to what you can achieve with AI.
If you shift your mindset from looking at AI as a content generator, and more as an assistant with expertise in whatever area you require, more opportunities will open up.
Check out this guide which shows you some of the key ways you can use AI in your content marketing efforts.
Why Content Marketers Must Embrace AI (+The Best Content Marketing AI Tools in 2023)
