Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Google Ads vs Microsoft Ads: What Should You Ch...
In this article, we’ll walk through the key differences between Google Ads and Microsoft Ads so you can stop second-guess...
Your Meta Ads Need Better Creative, Not Better ...
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing ho...
Why Ad Fatigue Might Be Causing High Cost Per L...
In this article, you will learn how to spot the signs of Meta ad fatigue before it completely tanks your campaign performance.
Latest Paid Media Posts
Different Types of Lead Generation
So, you know you need to generate leads for your business—but where do you…
Is Paid Advertising Worth It?
You’re here because you’ve probably been wondering: Is paid advertising really worth it for…
Paid Media Benchmarks: Where Do You Stand Against Your Competitors?
You’re running ads on Google and Meta (Facebook & Instagram)—but how do you know…
How Can You Use Meta’s Ad Auction System to Reduce Your CPA
Have you ever launched a Meta ad campaign, only to be left wondering why…
Why Your Paid Ad Traffic Isn’t Converting on Your Website
You’re running paid ads. The clicks are coming in. But conversions? Barely any. It’s…
How to Create a Custom Metric in Meta Ads
You’re running Meta Ads and checking the performance metrics, but something feels off. The…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES