Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
How to Give RedPandas Access to Your Google A...
Do you actually know what’s working in your paid ads right now? And we’re not talking about what the dashboard says at a gl...
What Are The Best Paid Media Platforms By Indus...
There’s a hard truth most marketers don’t mention often enough. Your industry makes as much of a difference in your campaig...
Meta Ads’ Andromeda Update: What Does It ...
What if the real reason your Meta campaigns slowed down this year has nothing to do with your budget, your agency, or your audi...
Latest Paid Media Posts
The Ultimate Facebook & Instagram Meta Ads Strategy in 2025
Let’s cut straight to the point. If you’re here, it’s because you’re tired of…
What is a Paid Media Retainer & What Does It Include?
Stop me if you’ve heard this one before: you’ve poured hours into managing your…
The Top Digital Marketing Trends to Watch in 2025
Digital marketing never stands still, and 2025 is set to bring even more exciting…
The Importance of Retargeting
“If my customers are already coming back on their own, why should I spend…
Why Facebook and Instagram Ad Campaigns Fail: Common Mistakes
Have you ever thrown money at Facebook or Instagram ads, only to watch your…
What is the Average Lead Close Rate for B2C & B2B Per Industry in Australia?
If you’ve ever searched for average lead close rates in Australia, you’ve probably run…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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