Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Google Ads vs Microsoft Ads: What Should You Ch...
In this article, we’ll walk through the key differences between Google Ads and Microsoft Ads so you can stop second-guess...
Your Meta Ads Need Better Creative, Not Better ...
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing ho...
Why Ad Fatigue Might Be Causing High Cost Per L...
In this article, you will learn how to spot the signs of Meta ad fatigue before it completely tanks your campaign performance.
Latest Paid Media Posts
Kids Club Childcare Case Study
When Kids Club first started working with RedPandas, they had 1 child care centre…
Penrith Solar They Ask, You Answer Case Study
Penrith Solar is an award-winning solar installer based in Western Sydney, partnering with top-tier…
LW Reid Case Study
LW Reid is a brand synonymous with quality and customer service in the B2B…
Why Google Ad Campaigns Fail: Common Mistakes
Have you ever launched a Google Ad campaign, only to find your budget draining…
The Ultimate Facebook & Instagram Meta Ads Strategy in 2025
Let’s cut straight to the point. If you’re here, it’s because you’re tired of…
What is a Paid Media Retainer & What Does It Include?
Stop me if you’ve heard this one before: you’ve poured hours into managing your…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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The Best Things in life are Free!
From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES