Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Google Ads vs Microsoft Ads: What Should You Ch...
In this article, we’ll walk through the key differences between Google Ads and Microsoft Ads so you can stop second-guess...
Your Meta Ads Need Better Creative, Not Better ...
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing ho...
Why Ad Fatigue Might Be Causing High Cost Per L...
In this article, you will learn how to spot the signs of Meta ad fatigue before it completely tanks your campaign performance.
Latest Paid Media Posts
10 Reasons Your Google Ads Campaign Is Not Converting
Are you struggling to get conversions from your Google Ads Campaign? As someone whose…
Google Ads vs Facebook Ads: Which is Right for my Business?
Google Ads and Facebook Ads account for more than half of the total amount…
The Difference Between Advertising in Q4 and Q1 vs Other Quarters
Advertising across social media platforms and search engines in Q1 (Jan, Feb, March) and…
What is Google Analytics 4 (GA4) & Why You Need to Get on Top of It
On July 1st 2023, your current version of Google Universal Analytics will stop processing…
Use the 5-Point Ad Framework to Drastically Increase Leads From Your Paid Ads
Doing paid ads isn’t as easy as it used to be. With so much…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
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