Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Google Ads vs Microsoft Ads: What Should You Ch...
In this article, we’ll walk through the key differences between Google Ads and Microsoft Ads so you can stop second-guess...
Your Meta Ads Need Better Creative, Not Better ...
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing ho...
Why Ad Fatigue Might Be Causing High Cost Per L...
In this article, you will learn how to spot the signs of Meta ad fatigue before it completely tanks your campaign performance.
Latest Paid Media Posts
How to Set Up an Instagram Ad Campaign (Step by Step Tutorial)
Stop me if you’ve heard this one before… You’ve spent hours crafting the perfect…
How Much Do Google Ads Cost in 2025
If you’re considering running Google Ads, you’re probably asking yourself this question. The idea…
Are Paid Ads on Instagram Worth It?
With over 2 billion monthly active users, Instagram is one of the most visible…
Why Businesses Struggle With Social Media Ad ROI
You followed the advice. Built an audience. Picked your platform. Set up the campaigns.…
Why Your Ad Copy Isn’t Driving Clicks
You’ve done everything right—targeted the right audience, set up your campaign, and hit publish.…
Lead Ads vs Website Conversion Ads: Which is better?
What’s more important to you—getting a flood of leads quickly, or getting fewer leads…
Get the best content marketing insights right in your inbox!
Subscribe to our Newsletter and get marketing insights delivered to your inbox every week.
Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
.svg)
The Best Things in life are Free!
From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES