Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
How to Give RedPandas Access to Your Google A...
Do you actually know what’s working in your paid ads right now? And we’re not talking about what the dashboard says at a gl...
What Are The Best Paid Media Platforms By Indus...
There’s a hard truth most marketers don’t mention often enough. Your industry makes as much of a difference in your campaig...
Meta Ads’ Andromeda Update: What Does It ...
What if the real reason your Meta campaigns slowed down this year has nothing to do with your budget, your agency, or your audi...
Latest Paid Media Posts
Why Your Paid Ad Traffic Isn’t Converting on Your Website
You’re running paid ads. The clicks are coming in. But conversions? Barely any. It’s…
How to Create a Custom Metric in Meta Ads
You’re running Meta Ads and checking the performance metrics, but something feels off. The…
Kids Club Childcare Case Study
When Kids Club first started working with RedPandas, they had 1 child care centre…
Penrith Solar They Ask, You Answer Case Study
Penrith Solar is an award-winning solar installer based in Western Sydney, partnering with top-tier…
LW Reid Case Study
LW Reid is a brand synonymous with quality and customer service in the B2B…
Why Google Ad Campaigns Fail: Common Mistakes
Have you ever launched a Google Ad campaign, only to find your budget draining…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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