Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Google Ads vs Microsoft Ads: What Should You Ch...
In this article, we’ll walk through the key differences between Google Ads and Microsoft Ads so you can stop second-guess...
Your Meta Ads Need Better Creative, Not Better ...
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing ho...
Why Ad Fatigue Might Be Causing High Cost Per L...
In this article, you will learn how to spot the signs of Meta ad fatigue before it completely tanks your campaign performance.
Latest Paid Media Posts
How Much Does It Cost to Advertise for RTOs on Social Media in 2025
Imagine this: As the head of marketing for an esteemed RTO, you sit down…
How to Grow a Home Building Company | Episode 142
In this episode you’ll see exactly what Moby & Tony would do if they…
Lights, Camera, Confidence! How to Look Good on Video
Picture this: you’ve done your research and you know that video is a powerful…
Organic Social Media vs Paid Social Media: Which one’s better?
You have a limited number of resources, and you need to decide where those…
Best Paid Media Agencies in Australia: An Unbiased Review
The struggle to find a trustworthy paid media agency can feel like a daunting…
The Perfect Paid Media Strategy | Episode 138
Have you ever wondered what the perfect paid media strategy is for your business?…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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The Best Things in life are Free!
From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES