Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
How to Give RedPandas Access to Your Google A...
Do you actually know what’s working in your paid ads right now? And we’re not talking about what the dashboard says at a gl...
What Are The Best Paid Media Platforms By Indus...
There’s a hard truth most marketers don’t mention often enough. Your industry makes as much of a difference in your campaig...
Meta Ads’ Andromeda Update: What Does It ...
What if the real reason your Meta campaigns slowed down this year has nothing to do with your budget, your agency, or your audi...
Latest Paid Media Posts
How Much Should I Spend on Marketing?
As a business owner, you’re aware of the importance of marketing in growing your…
SEO vs PPC: Which is the Better Approach for Your Business?
Are you struggling to decide between using SEO or PPC for your business’s digital…
10 Reasons Your Google Ads Campaign Is Not Converting
Are you struggling to get conversions from your Google Ads Campaign? As someone whose…
Google Ads vs Facebook Ads: Which is Right for my Business?
Google Ads and Facebook Ads account for more than half of the total amount…
The Difference Between Advertising in Q4 and Q1 vs Other Quarters
Advertising across social media platforms and search engines in Q1 (Jan, Feb, March) and…
What is Google Analytics 4 (GA4) & Why You Need to Get on Top of It
On July 1st 2023, your current version of Google Universal Analytics will stop processing…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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