Paid Media

Paid Media

Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.

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All Apr 22, 2026
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How to Give RedPandas Access to Your Google A...

Do you actually know what’s working in your paid ads right now? And we’re not talking about what the dashboard says at a gl...

What Are The Best Paid Media Platforms By Industry  
Blog Nov 28, 2025
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What Are The Best Paid Media Platforms By Indus...

There’s a hard truth most marketers don’t mention often enough. Your industry makes as much of a difference in your campaig...

meta ads update
Blog Nov 21, 2025
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Meta Ads’ Andromeda Update: What Does It ...

What if the real reason your Meta campaigns slowed down this year has nothing to do with your budget, your agency, or your audi...

Latest Paid Media Posts

best paid media agency in australia
Blog Jun 21, 2023
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Best Paid Media Agencies in Australia: An Unbiased Review 

The struggle to find a trustworthy paid media agency can feel like a daunting…

The Perfect Paid Media Strategy
InboundBuzz Podcast Jun 12, 2023
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The Perfect Paid Media Strategy | Episode 138

Have you ever wondered what the perfect paid media strategy is for your business?…

IB 137
InboundBuzz Podcast May 29, 2023
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AI for Marketing is Bigger Than ChatGPT | Episode 137

In this episode, you will learn why AI for marketing is more than just…

group picture of RedPandas Team
Blog May 26, 2023
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What Makes a Paid Media Agency Great? 

Picture this: You’re searching for a paid media agency to amplify your brand’s reach,…

What is paid media? (A beginners guide)
Blog May 24, 2023
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What is paid media? (A beginners guide) 

You’re sitting in your office when your boss walks in and hits you with…

Problems with Paid Media Agencies
Blog May 15, 2023
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Problems with Paid Media Agencies 

As a paid media agency ourselves, you might be wondering why we’re shedding light…

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Paid Media Podcasts

Check out our podcast.

Inbound Buzz Podcast
InboundBuzz Podcast Sep 30, 2024

Meta Ads Secret to Rapid Campaign Scaling (No One’s...

In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...

InboundBuzz Podcast Jun 12, 2023

The Perfect Paid Media Strategy | Episode 138

In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...

InboundBuzz Podcast Jul 9, 2025

The Death of Facebook Targeting? | Episode 182

In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...

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