Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Google Ads vs Microsoft Ads: What Should You Ch...
In this article, we’ll walk through the key differences between Google Ads and Microsoft Ads so you can stop second-guess...
Your Meta Ads Need Better Creative, Not Better ...
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing ho...
Why Ad Fatigue Might Be Causing High Cost Per L...
In this article, you will learn how to spot the signs of Meta ad fatigue before it completely tanks your campaign performance.
Latest Paid Media Posts
Best Facebook Ads That Generate Leads & Sales
You’ve set up your business’s Facebook page, crafted posts showcasing your products, and interacted…
How to Fix Your Sucky Lead Magnet | Episode 147
In this episode of InboundBuzz, you will learn how to create a high converting…
What Are Examples of Paid Media?
Your boss tells you to look into Paid Media and develop a strategy and…
Breaking Marketing’s Biggest 6 Myths | Episode 145
In this episode, you’re going to learn about the 6 biggest marketing myths, including…
Benefits of Paid Social Media Advertising
“I feel overwhelmed by all the advertising options and not sure where my money…
What is the difference between paid, owned and earned media?
Have you ever felt confused by all the fancy words people use when talking…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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The Best Things in life are Free!
From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES