Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Google Ads vs Microsoft Ads: What Should You Ch...
In this article, we’ll walk through the key differences between Google Ads and Microsoft Ads so you can stop second-guess...
Your Meta Ads Need Better Creative, Not Better ...
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing ho...
Why Ad Fatigue Might Be Causing High Cost Per L...
In this article, you will learn how to spot the signs of Meta ad fatigue before it completely tanks your campaign performance.
Latest Paid Media Posts
AI for Marketing is Bigger Than ChatGPT | Episode 137
In this episode, you will learn why AI for marketing is more than just…
What Makes a Paid Media Agency Great?
Picture this: You’re searching for a paid media agency to amplify your brand’s reach,…
What is paid media? (A beginners guide)
You’re sitting in your office when your boss walks in and hits you with…
Problems with Paid Media Agencies
As a paid media agency ourselves, you might be wondering why we’re shedding light…
How Much Should I Spend on Marketing?
As a business owner, you’re aware of the importance of marketing in growing your…
SEO vs PPC: Which is the Better Approach for Your Business?
Are you struggling to decide between using SEO or PPC for your business’s digital…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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The Best Things in life are Free!
From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES