Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
How to Give RedPandas Access to Your Google A...
Do you actually know what’s working in your paid ads right now? And we’re not talking about what the dashboard says at a gl...
What Are The Best Paid Media Platforms By Indus...
There’s a hard truth most marketers don’t mention often enough. Your industry makes as much of a difference in your campaig...
Meta Ads’ Andromeda Update: What Does It ...
What if the real reason your Meta campaigns slowed down this year has nothing to do with your budget, your agency, or your audi...
Latest Paid Media Posts
Benefits of Paid Social Media Advertising
“I feel overwhelmed by all the advertising options and not sure where my money…
What is the difference between paid, owned and earned media?
Have you ever felt confused by all the fancy words people use when talking…
How Much Does It Cost to Advertise for RTOs on Social Media in 2025
Imagine this: As the head of marketing for an esteemed RTO, you sit down…
How to Grow a Home Building Company | Episode 142
In this episode you’ll see exactly what Moby & Tony would do if they…
Lights, Camera, Confidence! How to Look Good on Video
Picture this: you’ve done your research and you know that video is a powerful…
Organic Social Media vs Paid Social Media: Which one’s better?
You have a limited number of resources, and you need to decide where those…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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