Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Google Ads vs Microsoft Ads: What Should You Ch...
In this article, we’ll walk through the key differences between Google Ads and Microsoft Ads so you can stop second-guess...
Your Meta Ads Need Better Creative, Not Better ...
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing ho...
Why Ad Fatigue Might Be Causing High Cost Per L...
In this article, you will learn how to spot the signs of Meta ad fatigue before it completely tanks your campaign performance.
Latest Paid Media Posts
How to Save Time with a Custom ChatGPT Bot | Episode 154
ChatGPT was cool, but now you can build your very own, personalised ChatGPT Bot,…
GOFAR Case Study
About GOFAR GOFAR is a Forbes & SMH featured company that lowers fuel and…
Growing E-commerce Sales by 150% | Episode 152
Did you know that there are proven methods you can use time and time…
Top 2024 Digital Marketing Trends | Episode 150
Master the future of digital marketing in 2024 with our latest breakdown of the…
7 Marketing Trends You Can’t Ignore in 2024
When you think about trends, you must ask yourself, are they fluff, or are…
How Do You Scale Meta Ads? | Episode 148
Do you want to learn exactly how to get more out of your Facebook…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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The Best Things in life are Free!
From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES