Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Google Ads vs Microsoft Ads: What Should You Ch...
In this article, we’ll walk through the key differences between Google Ads and Microsoft Ads so you can stop second-guess...
Your Meta Ads Need Better Creative, Not Better ...
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing ho...
Why Ad Fatigue Might Be Causing High Cost Per L...
In this article, you will learn how to spot the signs of Meta ad fatigue before it completely tanks your campaign performance.
Latest Paid Media Posts
The Top Digital Marketing Trends to Watch in 2025
Digital marketing never stands still, and 2025 is set to bring even more exciting…
The Importance of Retargeting
“If my customers are already coming back on their own, why should I spend…
Why Facebook and Instagram Ad Campaigns Fail: Common Mistakes
Have you ever thrown money at Facebook or Instagram ads, only to watch your…
What is the Average Lead Close Rate for B2C & B2B Per Industry in Australia?
If you’ve ever searched for average lead close rates in Australia, you’ve probably run…
How to Improve Lead Quality from Your Paid Media Efforts
You’re running ads. The leads are pouring in. But there’s a problem—they aren’t converting.…
Why Am I Generating Low Quality and Irrelevant Leads with Paid Ads (+10 Ways You Can Increase Lead Quality)
Have you ever felt like you’re pouring money into paid ads only to be…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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The Best Things in life are Free!
From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES