The old uncle of the paid ads world, Google AdWords just took a shot of steroids. These new mid-year adwords changes are going to blow your socks off and this I promise, will eventually leave you behind if you wait too long. Plus! Exciting new updates to snapchat ads bringing the ads platform to advertisers big and small.
Buzz 1 – Exciting AdWords Changes from the Google Next Conference
Late last month Google held their Marketing Next conference. It’s described as being the one key event you need to be or follow in terms of what is happening at Google in regards to Google Analytics, Google AdWords, display networks etc.
[Tweet “6 New AdWords Changes Too Good to Ignore #googleadwords www.redpandas.com.au/ep67”]
A big thank you to Mark Irvine for sharing his updates from the conference. See his full webinar here:
Six big AdWords changes that are coming or have arrived already:
- YouTube views as a remarketing audience
- Survey both converters and non-converters of your remarketing ads
- Target In-market (people ready to buy) audiences via Google ads
- Target ‘life events’ and consumer patterns
- AMP Ads coming to search + AMP Display Ads
- Voice Search Integration
Update 1: Video Remarketing Lists
Appear to be live already (in our AdWords portal anyway). Example of a video remarketing list:
[Tweet “Now you can remarketing to users who have viewed #Youtube videos www.redpandas.com.au/ep67”]
Update 2: Update converters and non-converters of your remarketing lists
Google surveys and Google 360 not yet currently linked to AdWords but tool itself is live.
Example of a 1-question survey we can target to the display network based on a defined audience:
Links referenced:
- Remarketing lists for video campaigns
- Google Surveys + Google 360 pricing
- Accelerate Mobile Pages
- Sign up for the AdWords + AMP beta
Buzz 2: New SnapChat ads arriving this June
[Tweet “New Snapchat Video Ads www.redpandas.com.au/ep67”]
Links referenced:
