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You might be in the early stages of considering HubSpot as your go-to CRM or marketing solution. Or perhaps you are already a part of the HubSpot ecosystem, looking to get more out of it. Either way, understanding the integrations available is like having a map through the tangled web of digital operations. It’s about making an informed decision that will, in the long run, save you from the potential headaches of incompatible systems.
As a HubSpot Diamond Partner with a decade of experience under our belt, we’ve delved into over 400 HubSpot client portals, and we’ve dealt with our fair share of integration questions.
We know what HubSpot works with, and more importantly, what it might not work with. In this article, you’ll find a list of tools that HubSpot integrates with, and equally important, the tools it doesn’t play well with.
Beyond just a list, we’ll delve into the core benefits of these integrations and how they could morph the way you interact with your digital toolkit.
And for those ready to dive in, there’s a step-by-step guide waiting to walk you through setting up some of these key integrations.
If you were concerned about HubSpot’s integrations before reading this article, by the end of this read, all your questions will be answered.
HubSpot’s Key Integrations
Pro Tip: If you want to find out if your tool integrates with HubSpot, go here and search for it in the search box.
The beauty of HubSpot lies in its ability to become the central hub of your digital operations.
Not only does it do (just about) everything you need from a marketing, sales, and operations point of view, but it also allows you to integrate many tools in case there’s something very specific you need.
Here’s some of the key integrations HubSpot allows:
Email Marketing Tools
HubSpot of course has its own email marketing tool. But what if you wanted to use HubSpot only for sales? What if you already had a trusted email marketing tool?
Well first off, we’d recommend that if you’re going to use HubSpot, you take full advantage of all of its tools. Afterall, only by using all of its tools can you truly achieve a single customer view.
If, however, you’re set on using HubSpot as a sales and CRM tool and you want to use another email marketing platform, you’re in luck.
HubSpot does integrate with other email marketing tools, including, but not limited to:
- Mailchimp
- Constant Contact
- SendinBlue
For a full list of the email marketing tools that HubSpot integrates with, you can check here.
Social Media Platforms
Again, while HubSpot provides you with all the tools you would need to post and manage your social media account, maybe you’ve already got that handled somewhere else.
And again, HubSpot provides integrations for many of these tools. First off, it integrates with every major social media platform out there.
But more importantly, it also has integrations available for scheduling tools and social media management tools, like Sprout Social, for example.
For a full list of the social media tools that HubSpot integrates with, you can check here.
E-commerce Platforms
If you operate in the e-commerce space, integrating your e-commerce platform with HubSpot can be a game-changer in managing customer data and personalising marketing efforts.
Here’s a full list of the e-commerce tools available for integration on HubSpot.
Analytics Tools
Data-driven decisions are the cornerstone of effective marketing and sales strategies. Integrations with analytics tools like Google Analytics and Hotjar can amplify your data analysis capabilities within HubSpot.
Here’s a full list of the analytics tools that integrate with HubSpot.
SMS Marketing Tools
SMS marketing is making waves with its high open rates and personal touch. Here’s a full list of the SMS Marketing integrations available on HubSpot.
🔎 Best SMS Marketing Integrations for HubSpot
Other Tools
Marketing Integrations
Among the above, HubSpot also integrates with marketing tools in the following categories:
- Advertising
- CMS
- Data Management
- Events
- Lead Generation
- Live Chat
- Marketing Automation
- SEO
- Video
- Webinar
- Website Builder
- WordPress
Sales Integrations
On top of these marketing integrations, HubSpot also boasts powerful sales integrations in the following categories:
- Calling
- CRM
- Data Management
- Live Chat
- Partner Relationship Management
- Sales Enablement
- Scheduling
- Video
Customer Service Integrations
HubSpot also integrates with various customer services tools across the following categories:
- Customer Success
- Data Management
- Employee Engagement
- Field Service Management
- Help Desk
- Knowledge Base
- Live Chat
- Survey
- Ticketing
Finance Tools
HubSpot also integrates with various finance tools across the following categories:
E-Commerce Tools
HubSpot also integrates with various e-commerce tools across the following categories:
- Brand Protection
- Dropshipping
- Ecommerce
- E-merchandising
- Payment Gateways
- POS
- Product Reviews
- Shopping Cart
- Subscription Management
Productivity Tools
On top of these, HubSpot also integrates with over 200 Productivity tools, Project Management Software Tools, Learning Management Systems, Connector Apps, and ERPs.
You’re probably wondering, what if my tool isn’t on the list of HubSpot integrations?
What If HubSpot Doesn’t Integrate with My Chosen Tool?
If HubSpot doesn’t integrate with your chosen tool, you have three options:
- Use a connector app like Zapier or Make to connect your tool to HubSpot. This could be free or might come at a small monthly cost depending on the connector app that you choose
- Create an API integration from scratch. This option requires heavy work and generally you’ll pay a minimum of $10,000 and up and beyond $75,000 to get this done, depending on the complexity of the integration. HubSpot calls this ‘Private Apps’ and provides some documentation on how to use Private Apps with HubSpot
- Make a choice between HubSpot and your tool. In all likelihood, HubSpot can do what your tool does. So, the question becomes, can you afford to give up everything that HubSpot offers just to prevent the effort required to move over from your tool? If it’s a yes, then it might make sense for you.
All in all, you’ve probably realised after reading this far that HubSpot can integrate with pretty much anything.
Between all the apps available for integration and the use of connector tools like Zapier, you don’t really have anything to worry about. If there was a very unique tool that you couldn’t bring over, even in that case you have the option of an API integration, depending on your available budget.
How to Set Up Integrations
It’s actually easier than you think. In fact, HubSpot even has their own guide for it.
If you don’t want to read the long guide, then we can sum it up in three easy steps:
- In your HubSpot account, click the marketplace icon in the main navigation bar, then select App Marketplace. The Marketplace icon looks like this:
- Locate an app by using the search bar to search by app name
- Click the app and click ‘Install App’
- Follow the instructions from there
So, What’s Next?
Now you know what HubSpot integrates with and the possible options you can use if an integration isn’t available.
Next, you might want to think about whether HubSpot is a good investment for your business.
