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Does the idea of not utilising your HubSpot investment to its full potential bother you? Imagine sitting in front of your computer, your cursor hovering over the vast array of HubSpot tools. A wave of anxiety washes over you as you wonder whether you’re harnessing the full potential of HubSpot. Sound familiar? As a business owner, it’s natural to feel overwhelmed.
After all, you’re an expert in your industry, not necessarily HubSpot.
You’re not alone in this journey.
We’ve met countless professionals who, just like you, have been plagued with the question, “How can I make the most of HubSpot?” – that’s best case. Worst case you’re asking “Is it worth me even renewing my HubSpot subscription next year?”
This is where HubSpot Solutions Partners come in.
As an HubSpot Solutions Partner, we’ve navigated these turbulent waters and turned confusion into mastery for numerous businesses.
We’ve witnessed many businesses where you are, and we know what it takes to power through.
In this article, you’ll discover exactly what an HubSpot Solutions Partner is, why you should care, and how the right partnership can help you make the most out of your HubSpot investment.
What is HubSpot?
It’s not just an email marketing software… HubSpot is much more than that.
HubSpot is an all-in-one Marketing, Sales and CRM powerhouse for your organisation’s activities. From a systems point of view, HubSpot has the following ‘hubs’:
- CRM and Sales tools, called ‘Sales Hub’
- Marketing tools such as email tool, landing page tool, chat tool etc. called ‘Marketing Hub’
- After sales support, ticketing and knowledge base tools called ‘Service Hub’
- Ability to build your website in HubSpot called ‘CMS Hub’
- App connector, database clean and business process automation tools called ‘Operations Hub’
- Hubs can be purchased on their own or in combination with each other, and can help your business close more deals faster , increase the bottom line , and increase company growth through the union of marketing and sales
HubSpot has various functionalities which make it perfect for organisations looking to utilise their resources more effectively for growth.
What is an HubSpot Solutions Partner?
Technically anyone can become a HubSpot solutions partner. It’s not difficult. All you have to do is do some basic training for 1-3 months, pay a minimum fee, start selling HubSpot and you’re in!
In short, a HubSpot Solution partner is anyone willing and able to sell HubSpot.
What is an Accredited HubSpot Solutions Partner?
An accredited partner is a HubSpot Solutions Partner who has passed and obtained one of the many HubSpot accreditations available.
Common and popular accreditations include:
- HubSpot Onboarding Accreditation
- HubSpot CRM Implementation
- HubSpot Custom Integration Accreditation
- HubSpot Platform Enablement Accreditation
As an example, RedPandas is HubSpot Solutions Partner with CRM Implementation and Onboarding Accreditation
To see a full and current list of HubSpot Accreditations, check out this resource.
What does it take to be “Accredited”?
Accredited HubSpot Solutions Partners are usually handpicked agencies that have shown exceptional expertise in using the HubSpot platform. They undergo rigorous training and certification processes to ensure they’re up to speed with the ever-evolving features and tools HubSpot offers.
To illustrate, for our latest CRM Implementation Accreditation, RedPandas required four staff to be certified on 12+ certifications and pass three rounds of roleplays with senior experts at HubSpot. This is after being invited!
It’s a lot of work but a process we’re fond of as it separates the professionals from the weeds in an industry fast being diluted by inexperienced agencies.
In short, Accredited agencies are not just users of the platform, but experts who can guide you to maximise the return on your HubSpot investment.
Now, you might be thinking, “I’ve got a competent marketing team, why do I need a HubSpot partner?”
It’s a valid question.
Your marketing team is likely skilled at what they do, but the depth of knowledge and specialisation a HubSpot partner brings to the table is just something you can’t get without working with businesses day in day out on HubSpot.
It’s the difference between finding your way through the wilderness with a map and compass, versus having a seasoned guide who knows the landscape like the back of their hand.
So, how exactly can having a HubSpot Solutions Partner help you, and is the investment even worth it? Let’s take a look at some of the benefits of working with an HubSpot Solutions Partner.
The Benefits of Working with an HubSpot Solutions Partner
Engaging with an HubSpot Solutions Partner brings a wealth of benefits to your business, helping you to fully utilise the power of HubSpot’s software suite.
Some of these benefits include:
- HubSpot Solutions Partners have a deep understanding of HubSpot’s comprehensive suite of tools. This means they can help you navigate the system, implement HubSpot best practices, and capitalise on the platform’s most valuable features
- Instead of spending hours exploring and experimenting with HubSpot’s features, you can entrust this task to a HubSpot partner. They will ensure you’re getting the maximum ROI, leaving you to focus on other important areas of your business
- A HubSpot Partner doesn’t just do the work for you, they also empower your team with knowledge. Through custom training sessions, they’ll help your team to understand and leverage HubSpot effectively
- Ongoing Support: Your relationship with a HubSpot Partner doesn’t end once the setup is complete. They may offer ongoing support, continually optimising your campaigns and helping you to adapt to new features and updates
In short, Accredited HubSpot Partners have likely trodden the path before.
However, not all partners are created equal, which leads us to the next important question: How do you choose a good HubSpot Partner?
How to Choose a Good HubSpot Partner?
Finding a HubSpot Partner that can meet your specific business needs can be challenging.
To make your life easier, we compiled a list of some of the Best HubSpot Agencies in Sydney (P.S. we didn’t include ourselves on the list so it is unbiased).
On top of that, here are some factors to consider when choosing a HubSpot Partner:
- Experience: Look for a partner with a proven track record of successful HubSpot implementations. They should be able to provide case studies or testimonials that demonstrate their expertise and success with previous clients
- Certifications: HubSpot offers a wide variety of certifications. Ensure your potential partner holds relevant certifications, as this indicates they’ve invested time in learning the platform and staying up-to-date with HubSpot’s continually evolving tools
- Industry Knowledge: If your business operates in a unique or niche industry, it can be beneficial to choose a partner that has experience in your field. They’ll understand your specific pain points and can develop a strategy tailored to your industry
- Cultural Fit: You’ll be working closely with your HubSpot Partner, so it’s essential that they align with your company’s values and work style. A good cultural fit leads to a smoother and more effective working relationship
- Services Offered: Make sure the partner offers all the services you need, such as strategy development, content creation, SEO, or lead nurturing. Their services should cover all of your requirements
By keeping these points in mind, you can ensure you’re choosing a HubSpot Partner that’s the best fit for your business.
What to Expect When Working with a HubSpot Partner
Working with a HubSpot Partner can be transformative for your marketing operations, but it’s essential to know what to expect.
Here’s an example of what your journey might look like:
- Discovery Phase: Initially, your HubSpot Partner may conduct a thorough audit of your current marketing strategies, systems and processes. They’ll get to know your business, your target audience, and your goals. This phase sets the groundwork for all future work
- Strategy Development: Once they understand your needs, the HubSpot Partner will likely use their in-depth knowledge of HubSpot’s suite of tools to develop a tailored marketing strategy for your business. This strategy will align with your goals and leverage HubSpot’s features to their fullest extent
- Implementation: After the strategy has been established, your partner will put the plan into action, or alternatively, they might train yourself and your team to implement the action plan.
- Education, Training and Support: A good HubSpot Partner will also act as a mentor, educating your team on the ins and outs of the HubSpot platform. They’re there to provide support, answer questions, and ensure you’re getting the maximum value from your HubSpot investment
Remember, a HubSpot Partner is more than just a service provider – they’re an extension of your team, committed to helping you achieve your business goals.
Now, let’s wrap things up and help you decide if a HubSpot Partner is right for you.
Is a HubSpot Partner Right for You?
The journey of navigating HubSpot’s many features can feel akin to a journey through a vast forest – filled with potential, but also complexity.
If you’re feeling lost or overwhelmed, an HubSpot Solutions Partner can serve as your guide, illuminating the path to success with HubSpot’s tools and translating its capabilities into real-world results for your business.
From strategy development and implementation to training, education, and support, a HubSpot Partner brings in-depth knowledge and experience to the table, helping you make the most of your investment.
But the decision ultimately boils down to your specific needs and circumstances.
If you’re comfortable navigating HubSpot and have the time and resources to do so, you might not need a partner.
But if you’re grappling with maximising your use of HubSpot, or if you’re looking for guidance and expertise to elevate your marketing efforts, working with an HubSpot Solutions Partner could be a game-changer for your business.
The key takeaway is this: a HubSpot Partner is there to help you unlock HubSpot’s full potential, aligning its capabilities with your business goals to drive success. They can be an invaluable ally in your journey towards mastering inbound marketing and achieving your business objectives. You just need to decide if it’s right for you.
In the spirit of maximising your use of HubSpot, here’s an article we’ve written explaining the best practices for each HubSpot Hub.
