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Imagine asking ChatGPT to build a lead nurturing workflow using your actual CRM data… and it just does it.
No exporting CSVs. No switching tabs. Just real, usable output based on what your contacts have done, opened, clicked, and converted on.
This isn’t a pipe dream anymore. HubSpot just dropped a bombshell by launching the Deep Research Connector for ChatGPT, and if you’re in sales or marketing, it’s going to change how you work.
Until now, AI tools like ChatGPT have been powerful, but blind. They couldn’t see inside your CRM, understand your best-performing assets, or surface the segments most likely to convert.
Now they can.
In this post, you’ll learn exactly what the new integration does, how you can use it (even if you’re not technical), and why it’s about to become your new unfair advantage.
What Is the HubSpot ChatGPT Connector?
At its core, the HubSpot ChatGPT Connector is a direct bridge between your CRM data and ChatGPT’s AI capabilities.
HubSpot has partnered with OpenAI to launch the first Deep Research Connector for CRM.
This means ChatGPT can now securely access your HubSpot data (contacts, email activity, form fills, page views, and more) to help you generate personalised insights, workflows, content, and strategies in real time.
Here’s what that looks like in plain English:
- Marketers can ask “find my highest-converting cohorts from recent contacts and create a tailored nurture sequence to boost engagement” then use the insights to launch an automated workflow in HubSpot.
- Sales teams can find new opportunities by asking, “segment my target companies by annual revenue, industry, and technology stack. Based on that, identify the top opportunities for enterprise expansion,” then bring them back to HubSpot for prospecting.
- Customer success teams can say, “identify inactive companies with growth potential and generate targeted plays to re-engage and revive pipeline,” then take those actions in the Customer Success Workspace in HubSpot to drive retention.
- Support teams can say, “analyse seasonal patterns in ticket volume by category to forecast support team staffing needs for the upcoming quarter,” and activate Breeze Customer Agent in HubSpot to handle spikes in support tickets.
It’s available to HubSpot customers with Admin-level access, and you’ll need to enable the connector by sourcing it from the ChatGPT plugin store and authenticating your HubSpot account (more on this later).
Why This Changes the Game
If you’ve ever felt like your CRM is full of valuable data but painfully slow to act on, that’s because it is. You’ve got the information, but not the speed. That’s where this update flips the script.
The real magic of the HubSpot ChatGPT Connector isn’t just convenience. It’s contextual intelligence.
You’re no longer guessing which campaign to run, what content converts, or how to prioritise your leads. ChatGPT now sees what you see, only faster. It can surface insights and generate next steps in seconds, all based on actual behaviour, not theory.
Here’s why that matters:
- Speed to insight: You can go from question to strategy without logging into five different dashboards.
- Hyper-relevance: The AI isn’t guessing, it’s using your CRM history to deliver ideas tailored to your business, your audience, and your performance.
- Scalable automation: You’re not just getting data, you’re getting done-for-you workflows, email drafts, and sales prompts that teams can use immediately.
It’s a game-changer because it removes the friction between data and decision-making. It empowers teams to move faster with more confidence and less trial and error.
How to Turn It on and Get Started
Getting access to this new power-up is surprisingly simple and doesn’t require a technical background.
Here’s how to activate the HubSpot Deep Research Connector for ChatGPT:
- In a ChatGPT chat, click ‘Tools’ and then ‘Run deep research.’
- Select ‘Sources’ and ‘Connect more.’
- Select ‘HubSpot’ from the list.
- Select ‘Connect.’
From there, you’ll be prompted to log in to your HubSpot account. Follow the prompts. Then, open a new chat in ChatGPT and select ‘Tools’, ‘Run deep research’, and ‘HubSpot’ (HubSpot will now appear in the list for you to select).
*Note: There have been some bugs where we’ve seen it’s not connecting properly, however it’s just been released, so there’s sure to be some bugs. If you experience issues, it may be due to this.
So, What’s Next?
The days of guessing what to do with your CRM data are over. With HubSpot’s new ChatGPT connector, your sales and marketing teams get direct, intelligent access to the insights buried in your database and the ability to act on them in real time.
This update isn’t about flashy AI features. It’s about removing friction, speeding up decision-making, and finally making your CRM work as hard as you do.
If you’re already using HubSpot, this is the moment to level up. Connect ChatGPT, start asking smarter questions, and unlock insights that would’ve taken hours to surface manually.
And if you’re not using HubSpot yet, or you’re not getting the most out of it, this is exactly what we help with.
Check out our guide on why some businesses fail with HubSpot and what you can do to avoid that.
Why Do Some Businesses Fail to Implement HubSpot Properly?
