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It’s time to face the hard truth: most businesses struggle with creating compelling content. Whether it’s a lack of time, resources, or creativity, it’s no secret that content marketing can be a daunting task. But here’s the thing: most content marketing agencies aren’t equipped to create the best content for your business. That’s why we’ve scoured the Australian market to find the few agencies that stand out above the rest. Get ready as we reveal the best content marketing agencies in Australia that are worth you reaching out to.
If you’re running a business, you know how important it is to have a strong online presence. And if you want to stand out from the crowd, you need to create compelling content that resonates with your target audience. However, for most businesses, this is easier said than done. Crafting great content requires time, resources, and a creative spark that can be hard to come by.
The good news is that there are content marketing agencies out there that can help you overcome these challenges.
But let’s be honest: not all content marketing agencies are created equal. Some are simply better than others, and it can be tough to figure out which ones are worth your time and investment.
As a leading digital marketing and content agency ourselves, we’ve decided to scour the Australian market to find the cream of the crop.
You’re probably wondering, ‘why haven’t we put ourselves on this list?’ When searching for options, we recognise that potential customers like you want to know about all the options that are available on the market. That’s why we’ve decided to give you our top picks, so that you can make an informed decision.
In this article, you’ll discover some of the best content marketing agencies in Australia, including:
Now, we have to be clear: we strongly feel that no one will create content as good as someone in-house. When you hire someone to create content in-house, they’re living and breathing your business – it’s all they hear about every day and there’s no red tape between you and them.
This means that they’re going to more deeply understand your customer’s questions, dreams and pain points, and as a result write content that better speaks to your customers.
However, if you still want to outsource, these content marketing agencies are at the top of our list and worth reaching out to.
Brafton
What Do They Offer
Brafton offer a range of services in two categories, content and strategy.
Their content services range from content writing, to video, graphic design and lead magnet creation.
Here’s a full list of their content services:
Brafton’s Strategy services include SEO, Social Media Marketing, Email Marketing, Paid Advertising and Inbound Consulting. Here’s a full list of their strategy services:
Extensive services list
With over 30 different services available, Brafton can likely cater to all of your content needs. On top of this, Brafton offers services outside of content marketing and creation, which means you can get everything you need all from the one agency.
Transparent case studies section
Rather than sharing wishy-washy stats or reviews, Brafton’s case study pages show you real examples of work and the impact that they have made for clients.
Being able to see this helps potential clients understand the value of Brafton’s services and gives them an idea of what to expect.
Some things to keep in mind
With so many services on offer, if you’re looking for an agency that can provide you with a versatile range of services, Brafton may be a good fit for you. However, if you’re looking for purely a content specialist, they may be too robust for you.
On top of this, they don’t include pricing information on their website. Brafton does not provide any pricing information around their services, making it difficult for you to weigh up if they are the right choice for your business.
M&C Saatchi
What Do They Offer
M&C Saatchi are not exactly clear on their service offerings on their website. Unlike Brafton, M&C Saatchi do not have a list or even a mention of the services they are capable of providing.
However, after reviewing some of their case studies on their ‘Work’ page, you’ll be able to see that they are a creative-focused agency, working on unique and creative projects.
Some examples of the projects they’ve worked on, which may give you an idea of their capabilities, include:
- Documentaries
- Ted Talks
- Augmented Reality Campaigns
- AI Projects
- Social Media Campaigns with a focus on content
Specialise in creative
M&C Saatchi, although not having a clear service list, clearly specialise in creative based campaigns. If you’re looking for a team of creative specialists and you want the best of the best just for your creative direction and implementation, then M&C Saatchi may be the best choice on this list for you. It’s unlikely that they offer other digital services, like SEO, or Paid Search Ads for example, so if you’re looking for a full service agency, M&C Saatchi aren’t your go to.
Extensive case studies section
Even though M&C Saatchi don’t list their services, you can get a pretty good idea of what they’re capable of, who they typically work with, and what services they may offer by taking a look at their ‘Work’ section.
This showcases a list of case studies, each with extensive information and examples on the projects they’ve worked on. This gives you a pretty good idea of what they can do, and probably, what they can’t do.
Some things to keep in mind
Not listing their services in any way across their website makes it difficult for you to determine whether they’re the business you want to work with.
Perhaps you’re not ready to jump on a phone call with them yet, in which case, they’ve made it pretty difficult to find out exactly what they offer.
This can be a pretty big obstacle when trying to find an agency to fulfil your specific needs.
On top of this, like Brafton, M&C Saatchi does not include pricing information on their website, which can be a huge point of frustration for potential customers like yourself. Without knowing how much they charge, it’s difficult to understand whether your budget fits their requirements.
In saying that, although we don’t have pricing information, we can tell just by looking at some of their example case studies, that the budget required to work with them is probably quite high.
If you’re getting a full service for your business (meaning content marketing and creative on top of everything else) then a high price may justify the service, because you’re investing in the growth of your business.
However, if your only output is a creative outcome, you’ll likely have to invest more money into marketing to achieve your goals. With a high budget like this, it might make more sense to work with an agency that provides a larger range of services, but it completely depends on your goals and needs.
Civic Web Media
What Do They Offer
Civic Web Media offers three services:
- Content Marketing
- Copywriting
- Social Media
Their Content Marketing service tackles four areas for your business:
- Content strategy
- Blog writing
- Website copy
- SEO
Their Copywriting service is a subset of the Content Marketing service, for customers who only want assistance with writing. It involves blog writing and website copywriting.
Their Social Media service includes:
- Content scheduling / posting
- Social media ads
- Graphic design, photography and videography
Copywriting specialists
Civic Web Media focus on providing copywriting services for websites.
When you work with them, it’s likely that you’re going to get a better service for copywriting specifically than if you were to work with a full service agency that doesn’t focus on offering that single service.
They’ll outsource to other specialists for creative services
Writing blog articles consistently is an essential part of growth for your brand, and with Civic Web Media you can achieve that. However, you might be missing out on having powerful visuals and video for your brand.
If you want to hire a team to do this for you as well, Civic Web Media outsources graphic design, photography and videography to their trusted external team members, who specialise in these services.
In this way, you can fulfil both your creative and copywriting needs with Civic Web Media, and ensure that both services are provided by specialists.
Things to keep in mind
Like the other two agencies on this list, Civic Web Media do not provide pricing information.
Also, although you can achieve your creative and copywriting needs with Civic Web Media, you’ll need to hire another team if you want to engage other digital services, such as Paid Media for example.
While this may result in a bigger budget for your business, it might not necessarily be a bad thing.
If you’re looking specifically for content marketing and are happy to hire another team for services that fall outside of this, then Civic Web Media is likely a great choice for your business.
So, which content marketing agency is right for me?
If you have a large budget and want to focus specifically on a creative campaign for your business, then M&C Saatchi is likely a good option for your business.
If you have a smaller budget and want to focus specifically on content marketing only, then Civic Web Media is likely your best bet.
On the other hand, if you want to hire content marketing specialists but also want the same team to handle your other digital marketing needs, then Brafton is likely a great choice.
If you are considering taking your marketing in-house, you might want to consider reading this article on how to take your digital marketing in house.
