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Video in 2017 is important. Scratch that. Video is mandatory.
Every where you look video seems to be blowing up and it isn’t just a feeling. By 2019, Cisco estimates 80% of the world’s internet traffic will be video. But even today, the statistics around video marketing are staggering.
The current impact of video and how to use it to answer your prospect’s questions is perfectly summarised in Marcus Sheridan’s new book ‘They Ask You answer’.
[Tweet “15 Incredible Statistics About #VideoMarketing in 2017 @MobySiddique”]
Marcus compiled a list of video stats which proves if you aren’t utilsing video in your marketing, you’re missing out.
- According to a report published by Forrester’s, including video in an e-mail leads to a whopping 200-300 percent increase in click-through rates.
- Unbounce reports that include video on a landing page can increase conversion by 80 percent.
- YouTube reports mobile video consumption rises 100 percent every year.
- According to Rhythm and Insights, combining video with full-page ads boost engagement by 22 percent.
- Seventy percent of executives watch work-related videos on business websites at least once a week.
- 65% of executives visits the marketer’s website, and 39 percent call a vendor after viewing a video, according to Forbes.
- 147 million Americans watch video on the Internet, according to Nielsen.
- After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
- 96% of B2B organisations use video in some capacity in their marketing campaigns, of which 73% report positive results to their ROI, according to a survey conducted by ReelSEO.
- One- third of all online activity is spent watching video.
- According to Forbes, 59 % of executives would prefer to watch video than read text.
- 50% of executives look for more information after seeing a product or series in a video, according to Forbes.
- According to Implix, an introductory e-mail that includes a video receives an increase in click-through rates of 96%.
- Mist media reports that the average internet user spends 88 % more time on a site with video.
- Including a video on your homepage can increase conversion rates by 20% or more according to ReelSEO.
Incredible numbers right?
And most importantly video isn’t just a ‘pay a dude once’ activity anymore. You can develop your own video studio armed with a smartphone, decent light, audio and affordable software. We went into this topic deeper in episode 55 of Inboundbuzz. Listen in on how you can create your own video marketing studio for less than $500.
So what’s holding you back from creating video? If you’re honest with yourself, the answer should be nothing.
Psst! RedPandas is being featured at a breakfast event specifically to talk about how you can take advantage of video yourself. Tickets for ‘No one reads sh*t anymore: Engage your Customers with Video’ are available here.
