Manolo Tan

Manolo is our content engine, blending sharp copywriting, smart journey design and content strategy to move people from “just browsing” to “where do I sign?”.

Before content calendars and launch plans, he was an international motorsport photographer, spending two years shooting development series races in Japan and covering local teams in the Philippines. When he’s not writing, you’ll probably find him in a BJJ class (at the expense of his joints) or running on a slightly alarming amount of black coffee

A team discussing about Marketing Automation Adoption Gaps
HubSpot Oct 23, 2026
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Marketing Automation Adoption Gaps After HubSpo...

In this guide, you’ll learn where teams get stuck after go-live, how to spot each gap in HubSpot, how to close them yours...

A person looking at a paper of Main HubSpot Features
HubSpot Oct 21, 2026
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What Are the Main HubSpot Features? A Complete ...

In this guide, you’ll learn what each hub does, which HubSpot features matter at your business stage, and how the recent ...

A person comparing hubspot onboarding services.
HubSpot Oct 19, 2026
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Best HubSpot Onboarding Services Compared (2026)

In this guide, you’ll see each provider side by side, what onboarding costs in AUD, and the questions to ask before you s...

Latest Manolo Tan Posts

Person working on a paid media ad campaign
Paid Media May 20, 2026
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What Happens When You Pause Meta Ad Campaigns Too Often?

We worked with a client a few years back who had one goal: generate…

Person looking at Paid media KPIs on a ipad
Paid Media May 18, 2026
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Am I Optimising for the Wrong Paid Media KPIs in 2026? 

So, your paid media dashboard looks healthy.  Cost per lead is down. Click-through rates…

Person looking at laptop
HubSpot May 15, 2026
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4 Reasons Your HubSpot Implementation Could Fail (and How to Avoid It)

So, you bought HubSpot because you wanted clarity.  Clear reporting. Clear pipeline visibility. Clear…

Riax employee installing solar panels in a building
Construction May 14, 2026
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RIAX Case Study 

RIAX is one of Australia’s leading roof inspection specialists with a team managing inspections,…

CFO in a office, thinking.
Paid Media May 13, 2026
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What Your CFO Wants to See Before Approving a Paid Media Advertising Agency

So, your paid media report just landed in your inbox.  The numbers look strong.…

ANZ Builder in a construction site
Construction May 11, 2026
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Why 1 Follow-Up Costs ANZ Builders Their Best Leads in the Construction Industry

Stop me if you’ve heard this one before.  A couple spends a Saturday afternoon walking through your…

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Content Marketing Sep 28, 2026
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Organic Social Video: The Free Growth Engine Businesses Overlook | Episode 210 #Inboundbuzz

Most businesses only get a few seconds to earn trust on social media, yet…

HubSpot Aug 21, 2026
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Why Chasing AI Tools Is Making You Worse: AI Shiny Object Syndrome

AI tools multiply faster than anyone can reasonably test them, and that constant chase…

HubSpot Aug 20, 2026
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The Sales Reporting Problem AI Can’t Solve

Most sales teams treat reporting like a features exercise: build the dashboard, call it…

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