Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Google Ads vs Microsoft Ads: What Should You Ch...
In this article, we’ll walk through the key differences between Google Ads and Microsoft Ads so you can stop second-guess...
Your Meta Ads Need Better Creative, Not Better ...
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing ho...
Why Ad Fatigue Might Be Causing High Cost Per L...
In this article, you will learn how to spot the signs of Meta ad fatigue before it completely tanks your campaign performance.
Latest Paid Media Posts
How AI and Automation Can Help Improve Google Ads Quality Score in 2025
Let’s be honest, Quality Score feels like one of those things you should care…
How to Set Up a Video Studio in Any Office (No Space to Full Buildout)
You know video matters. You’ve seen the stats, watched the webinars, heard the experts…
Types of Google Ads in 2025: An Ultimate Guide to Ads Campaigns
Google Ads are constantly changing, and keeping up feels like chasing a moving target.…
Types of Instagram Ads: Which is Best for Your Business?
You know you should be running Instagram ads, but every time you open Ads…
How to 2x Your Google Ads Results | Episode 180
Did you know that up to 50% of ad spend is wasted? In this…
How to Lower Google Ads Costs
You’re spending more than you want on Google Ads and it’s starting to feel…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES