Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
How to Give RedPandas Access to Your Google A...
Do you actually know what’s working in your paid ads right now? And we’re not talking about what the dashboard says at a gl...
What Are The Best Paid Media Platforms By Indus...
There’s a hard truth most marketers don’t mention often enough. Your industry makes as much of a difference in your campaig...
Meta Ads’ Andromeda Update: What Does It ...
What if the real reason your Meta campaigns slowed down this year has nothing to do with your budget, your agency, or your audi...
Latest Paid Media Posts
Why Your Ad Copy Isn’t Driving Clicks
You’ve done everything right—targeted the right audience, set up your campaign, and hit publish.…
Lead Ads vs Website Conversion Ads: Which is better?
What’s more important to you—getting a flood of leads quickly, or getting fewer leads…
Different Types of Lead Generation
So, you know you need to generate leads for your business—but where do you…
Is Paid Advertising Worth It?
You’re here because you’ve probably been wondering: Is paid advertising really worth it for…
Paid Media Benchmarks: Where Do You Stand Against Your Competitors?
You’re running ads on Google and Meta (Facebook & Instagram)—but how do you know…
How Can You Use Meta’s Ad Auction System to Reduce Your CPA
Have you ever launched a Meta ad campaign, only to be left wondering why…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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