Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Google Ads vs Microsoft Ads: What Should You Ch...
In this article, we’ll walk through the key differences between Google Ads and Microsoft Ads so you can stop second-guess...
Your Meta Ads Need Better Creative, Not Better ...
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing ho...
Why Ad Fatigue Might Be Causing High Cost Per L...
In this article, you will learn how to spot the signs of Meta ad fatigue before it completely tanks your campaign performance.
Latest Paid Media Posts
The New Google Ads Quality Score in 2025
If you’ve been running paid search campaigns this year and noticed higher CPCs or…
Why Your Sales Team Thinks Your Leads Suck
You’ve hit your lead targets. Your campaigns are live. Your MQLs are rolling in.…
Meta & YouTube Cracking Down on Content & What to Do About It
Repurposed content is no longer a smart strategy, it’s a liability. For years, marketers…
Why Your Remarketing Ads Are Failing & The Simple Fixes That Drive Conversions
You’ve tried remarketing ads before. Maybe you set up a campaign, chose “website visitors,”…
Everything You Need to Know About Meta’s Ad Algorithm Changes
You used to know how Meta ads worked. Target the right audience. Test creative.…
3 Quick Tips to Improve Your Meta Ads ROI Without Increasing Your Budget
If you’re running Meta Ads, it’s easy to feel stuck when your results don’t…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES