Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
How to Give RedPandas Access to Your Google A...
Do you actually know what’s working in your paid ads right now? And we’re not talking about what the dashboard says at a gl...
What Are The Best Paid Media Platforms By Indus...
There’s a hard truth most marketers don’t mention often enough. Your industry makes as much of a difference in your campaig...
Meta Ads’ Andromeda Update: What Does It ...
What if the real reason your Meta campaigns slowed down this year has nothing to do with your budget, your agency, or your audi...
Latest Paid Media Posts
How to Lower Google Ads Costs
You’re spending more than you want on Google Ads and it’s starting to feel…
How to 2x Your Google Ads Results | Episode 180
Did you know that up to 50% of ad spend is wasted? In this…
How to Set Up an Instagram Ad Campaign (Step by Step Tutorial)
Stop me if you’ve heard this one before… You’ve spent hours crafting the perfect…
How Much Do Google Ads Cost in 2025
If you’re considering running Google Ads, you’re probably asking yourself this question. The idea…
Are Paid Ads on Instagram Worth It?
With over 2 billion monthly active users, Instagram is one of the most visible…
Why Businesses Struggle With Social Media Ad ROI
You followed the advice. Built an audience. Picked your platform. Set up the campaigns.…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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