Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Why Your Retargeting Lists Are Dying (and How t...
In this episode of InboundBuzz, we cover how remarketing has shifted toward list based, lookalike style targeting, and why sync...
How Much Do Facebook Ads Cost in Australia?
In this article, you’ll learn exactly what sort of results you can expect on Facebook Ads and how much it costs to advert...
How to Run Facebook Ads That Actually Convert: ...
you’ll know how to make Facebook ads that generate leads, not just likes. You’ll understand what a campaign reall...
Latest Paid Media Posts
How to Create High-Performing Meta Ad Creatives
Let me guess—you’re burning cash on Meta ads that should be working, but they’re…
How to Combine Search, Display, and YouTube Ads for a Full-Funnel Campaign
Running Search, Display, and YouTube ads in isolation is like having three salespeople who…
3 Ways to Improve Your Google Ads
You’re running Google Ads. You’ve picked your keywords, written the copy, maybe even set…
The New Google Ads Quality Score in 2025
If you’ve been running paid search campaigns this year and noticed higher CPCs or…
Why Your Sales Team Thinks Your Leads Suck
You’ve hit your lead targets. Your campaigns are live. Your MQLs are rolling in.…
Meta & YouTube Cracking Down on Content & What to Do About It
Repurposed content is no longer a smart strategy, it’s a liability. For years, marketers…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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The Best Things in life are Free!
From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES