Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Google Ads vs Microsoft Ads: What Should You Ch...
In this article, we’ll walk through the key differences between Google Ads and Microsoft Ads so you can stop second-guess...
Your Meta Ads Need Better Creative, Not Better ...
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing ho...
Why Ad Fatigue Might Be Causing High Cost Per L...
In this article, you will learn how to spot the signs of Meta ad fatigue before it completely tanks your campaign performance.
Latest Paid Media Posts
What Your CFO Wants to See Before Approving a Paid Media Advertising Agency
So, your paid media report just landed in your inbox. The numbers look strong.…
Why Your Facebook Leads Are Junk (And How to Fix It) | Episode 192
Your Facebook ads might be running, but if the leads coming through do not…
ChatGPT Ads 2026: Here’s What You NEED to Know
You can feel it coming. Another platform shift. Another conversation you’ll have with leadership. Another question…
Is Hiring a Media Buyer Worth the Fee?
What if the reason your paid ads aren’t performing has nothing to do with your product,…
How to Give RedPandas Access to Your Google Ads and Meta Ads Accounts for a Complimentary Paid Ads Audit
Do you actually know what’s working in your paid ads right now? And we’re not talking about what…
What Are The Best Paid Media Platforms By Industry?
There’s a hard truth most marketers don’t mention often enough. Your industry makes as…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES