Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Why Your Retargeting Lists Are Dying (and How t...
In this episode of InboundBuzz, we cover how remarketing has shifted toward list based, lookalike style targeting, and why sync...
How Much Do Facebook Ads Cost in Australia?
In this article, you’ll learn exactly what sort of results you can expect on Facebook Ads and how much it costs to advert...
How to Run Facebook Ads That Actually Convert: ...
you’ll know how to make Facebook ads that generate leads, not just likes. You’ll understand what a campaign reall...
Latest Paid Media Posts
The 4 Best Ways to Start Lowering Your Google Ads CPC in 2026 (+1 Bonus)
You open your Google Ads account, look at last month’s numbers, and feel that…
What Happens When You Pause Meta Ad Campaigns Too Often?
We worked with a client a few years back who had one goal: generate…
Am I Optimising for the Wrong Paid Media KPIs in 2026?
So, your paid media dashboard looks healthy. Cost per lead is down. Click-through rates…
What Your CFO Wants to See Before Approving a Paid Media Advertising Agency
So, your paid media report just landed in your inbox. The numbers look strong.…
Why Your Facebook Leads Are Junk (And How to Fix It) | Episode 192
Your Facebook ads might be running, but if the leads coming through do not…
ChatGPT Ads 2026: Here’s What You NEED to Know
You can feel it coming. Another platform shift. Another conversation you’ll have with leadership. Another question…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES