Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
How to Give RedPandas Access to Your Google A...
Do you actually know what’s working in your paid ads right now? And we’re not talking about what the dashboard says at a gl...
What Are The Best Paid Media Platforms By Indus...
There’s a hard truth most marketers don’t mention often enough. Your industry makes as much of a difference in your campaig...
Meta Ads’ Andromeda Update: What Does It ...
What if the real reason your Meta campaigns slowed down this year has nothing to do with your budget, your agency, or your audi...
Latest Paid Media Posts
How Can You Justify Your Marketing Spend to Leadership?
You’ve been here before. The room’s quiet, the spreadsheet’s open, and all eyes are…
Are Paid Ads Worth It When Marketing for Construction Companies?
Can paid ads actually bring in high-quality leads for your construction business? If your…
Why HubSpot Ad Campaigns Don’t Always Work
You followed the steps. Built the campaign. Chose your audience. Synced your CRM. Launched…
What Are Pinterest’s ‘Top of Search Ads’?
Did you know that according to a study conducted on Gen Zs by Pinterest,…
Can Facebook Ads Target Specific Users?
Can you target specific users on Facebook? If you’ve run ads before, you probably…
How to Create High-Performing Meta Ad Creatives
Let me guess—you’re burning cash on Meta ads that should be working, but they’re…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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