Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Why Your Retargeting Lists Are Dying (and How t...
In this episode of InboundBuzz, we cover how remarketing has shifted toward list based, lookalike style targeting, and why sync...
How Much Do Facebook Ads Cost in Australia?
In this article, you’ll learn exactly what sort of results you can expect on Facebook Ads and how much it costs to advert...
How to Run Facebook Ads That Actually Convert: ...
you’ll know how to make Facebook ads that generate leads, not just likes. You’ll understand what a campaign reall...
Latest Paid Media Posts
What is Google Analytics 4 (GA4) & Why You Need to Get on Top of It
On July 1st 2023, your current version of Google Universal Analytics will stop processing…
Use the 5-Point Ad Framework to Drastically Increase Leads From Your Paid Ads
Doing paid ads isn’t as easy as it used to be. With so much…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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The Best Things in life are Free!
From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
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