Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
How to Give RedPandas Access to Your Google A...
Do you actually know what’s working in your paid ads right now? And we’re not talking about what the dashboard says at a gl...
What Are The Best Paid Media Platforms By Indus...
There’s a hard truth most marketers don’t mention often enough. Your industry makes as much of a difference in your campaig...
Meta Ads’ Andromeda Update: What Does It ...
What if the real reason your Meta campaigns slowed down this year has nothing to do with your budget, your agency, or your audi...
Latest Paid Media Posts
How to Combine Search, Display, and YouTube Ads for a Full-Funnel Campaign
Running Search, Display, and YouTube ads in isolation is like having three salespeople who…
3 Ways to Improve Your Google Ads
You’re running Google Ads. You’ve picked your keywords, written the copy, maybe even set…
The New Google Ads Quality Score in 2025
If you’ve been running paid search campaigns this year and noticed higher CPCs or…
Why Your Sales Team Thinks Your Leads Suck
You’ve hit your lead targets. Your campaigns are live. Your MQLs are rolling in.…
Meta & YouTube Cracking Down on Content & What to Do About It
Repurposed content is no longer a smart strategy, it’s a liability. For years, marketers…
Why Your Remarketing Ads Are Failing & The Simple Fixes That Drive Conversions
You’ve tried remarketing ads before. Maybe you set up a campaign, chose “website visitors,”…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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