Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Why Your Retargeting Lists Are Dying (and How t...
In this episode of InboundBuzz, we cover how remarketing has shifted toward list based, lookalike style targeting, and why sync...
How Much Do Facebook Ads Cost in Australia?
In this article, you’ll learn exactly what sort of results you can expect on Facebook Ads and how much it costs to advert...
How to Run Facebook Ads That Actually Convert: ...
you’ll know how to make Facebook ads that generate leads, not just likes. You’ll understand what a campaign reall...
Latest Paid Media Posts
Is Hiring a Media Buyer Worth the Fee?
What if the reason your paid ads aren’t performing has nothing to do with your product,…
How to Give RedPandas Access to Your Google Ads and Meta Ads Accounts for a Complimentary Paid Ads Audit
Do you actually know what’s working in your paid ads right now? And we’re not talking about what…
What Are The Best Paid Media Platforms By Industry? (Australia, 2026)
Last updated on 22 October 2026. Key Takeaways Match the platform to buyer behaviour:…
Meta Ads’ Andromeda Update: What Does It Mean for Your Paid Media Campaigns in 2026?
What if the real reason your Meta campaigns slowed down this year has nothing…
How a Poor Landing Page Affects Your Paid Media Performance
Stop me if this sounds familiar. You’ve optimised your targeting. You’ve refined your ad copy. You’re even running A/B tests to…
Why Do My Meta Ads Paid Media Campaigns Get Disapproved?
You’ve done everything right… or so you thought. The ad copy passed internal checks, the landing page…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
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