HubSpot Website Design & Development

We Build Exclusively on HubSpot, So You Can Get Real Value From Content Hub

Could we build websites on WordPress or other platforms? We could (we actually used to).

But we decided to focus on building in HubSpot exclusively.

Why? Because it’s such a powerful platform, and getting real value from it takes people who work in it every day, not dabble in it.

Alpine Sheds, a website we built on the HubSpot CMS optimised for Storybrand & lead generation.

The objective of a website can’t be just to look good. It’s to convert and close users into customers.

Before a designer or developer works on a single pixel, they should have a well grounded direction in terms of your objectives, your targeted personas and how they consume information on the web.

You also need to be aware of the user journey e.g. what your targeted persona looks for at their awareness stage, what do they type into Google, what are they expecting to see on your homepage for instance. This is very different to someone at the decision stage who may be looking for prices and case studies.

Responsive Websites Engineered for Lead Generation

Our team is famous for saying: “When you think you have enough social proof, DOUBLE IT!”

We’re well past the question of asking whether mobile design and marketing is important. According to comScore, mobile web users surpassed desktop back in 2014. That’s over 10 years ago!!

It’s now a question of understanding how your audiences behave, what are they looking for and how to present that information to them in a way that is easy to use, aesthetically pleasing and moves them down the decision making process.

Some agencies tout the ‘mobile first’ design philosophy but that’s a flawed strategy on its own.

You have to understand the buyer’s journey first and how that journey differs on mobile vs desktop. Do they for instance start their journey on mobile but overwhelming still prefer to convert on desktop for instance?

In essence we look at the buyer journey stages on various devices and prioritise information and call-to-actions accordingly.

The HubSpot Content Management System aka Content Hub

Clients love the HubSpot CMS because it’s soo easy to use!

We develop on the HubSpot CMS because it’s more than a website platform, it’s built to support how modern marketing and sales teams actually work. Your website isn’t a standalone asset; it’s part of your revenue engine.

Because it’s native to HubSpot, your site connects directly to CRM data, forms, automation, reporting, and personalisation. That means fewer workarounds, cleaner data, and a true single customer view from first visit to closed deal.

It’s also incredibly powerful under the hood. From dynamic content and smart personalisation to built-in security, hosting, and performance optimisation, HubSpot CMS removes a lot of the technical overhead teams usually struggle with.

And just as importantly, it’s easy for your team to use. Marketers can update pages, launch campaigns, and test content without relying on developers — so things move faster and stay aligned long after the site goes live.

We Create Websites Using the Storybrand Framework

Learn more about the Storybrand framework here.

We build websites using the StoryBrand framework because most websites try to say too much and end up saying nothing at all!

If someone lands on your site and has to work to understand what you do, they won’t stick around.

StoryBrand helps flip that around. It keeps the focus on your customer: their problem, what they’re trying to achieve, and how you help them get there – instead of leading with company jargon or internal language.

It also brings consistency across your business. When your website is clear, it’s much easier for marketing, sales, and leadership to stay aligned on messaging, campaigns, and conversations with prospects.

At the end of the day, it’s a practical approach. Clear messaging reduces friction, builds trust faster, and helps the right people take the next step, without feeling pushed or confused.

HubSpot Website Pricing

Interested in our cost to develop websites on the HubSpot CMS? We have both affordable, out of the box templates as well as full custom HubSpot website CMS builds. The cost ranges from $20,000 to $100,000. View HubSpot website pricing costs here.

Other Examples

Check out a few recent websites RedPandas have worked with clients to design or develop: