In this episode Linda and Tasha discuss the difference between a content manager and a marketing manager and why you should hire a content manager before a marketing manager. They chat about the cultural dynamic of an organisation that sees the marketing team as a cost centre versus an organisation that sees marketing as a revenue centre.
In this episode Linda and Tasha discuss the difference between a content manager and a marketing manager and why you should hire a content manager before a marketing manager. They chat about the cultural dynamic of an organisation that sees the marketing team as a cost centre versus an organisation that sees marketing as a revenue centre.
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