Chat bots, Facebook bots, messenger bots, what’s it all mean and why should marketers care? Elissa Hudson, ANZ Marketing Manager @ HubSpot talks all things chat bots as well as a quick insight into HubSpot’s new Conversations tool now live and available for free!
View the video version of the interview here:
Elissa talks about:
- Differences between Facebook bots, chatbots, messenger bots
- Best practices on how to use messenger as a live chat replacement on your website
- Replacing the need for an app for messenger
- How to get started with chatbot marketing, where to start
- Sending visitors to Messenger as opposed to Facebook ads
- HubSpot Conversations and bot building! Linking into CRM
- Should you be concerned about Facebook’s decline and will this affect Facebook Messenger?
Links & Resources Referenced:
- HubSpot Conversations and official announcement article in late last year here
- HubSpot’s Why Chatbots are the Future of Marketing resource page
- HubSpot Blog
- Post by Elissa & Justin Lee on Messenger chat bot experiments: Is Facebook Messenger the New Email? 3 Experiments to Find Out
- Follow Elissa here on twitter and tell her how awesome she is!
