Email Marketing in 2017 is still an incredibly powerful source of ROI – up to 30X – if done right that is. We take a look at some of the biggest email marketing trends that will set you for success in 2018. Plus! You pay Google AdWords for leads and customers and HubSpot. Wouldn’t it be cool to see what you rank organically for the Google AdWords you pay per click?
Buzz 1: Free Tools Feature
HubSpot Meetings Free
HubSpot Meetings is now free is HubSpot Sales aka HubSpot CRM.
Example link: https://app.hubspot.com/meetings/moby
Check it out here: HubSpot Meetings
Loom Video Screen Recording Free Tool
Use our our referral link 😊: https://www.useloom.com?ref=322643
Buzz 2: Email Marketing Trends for 2018
Trend 1: Respecting personal data will change your email marketing strategy
Trend 2: Mailable ‘Microsites’ are adopted by more companies to increase customer research, engagement, and retention
Trend 3: Conversational tone is adopted for more personal interaction with audience
Trend 4: mobile friendly desing
Trend 5: Testing and deliverability
Trend 6: Personalization and segmentation remain a high priority to continue sharing dynamic and engaging contenteed addressing further
Full link to Smart Insights Study
Link to DMA Insight: Marketer email tracking study
Buzz 3: How to use AdWords Data to Track Converting KeyWords in HubSpot
Read the full how-to on how you can do it yourself: How to use AdWords Data to Track Converting KeyWords in HubSpot
