There is a lot of content out there, a lot of good content and lot more crappy content makes for a lot of noise. The concept of gated content is coming under fire. Some experts are actually saying you should remove gates from your content and give it all away for free without an email address. To Gate or Not to gate that is the question? Also what is a content upgrade and is it the answer to problems with gated content? Plus we share a tip on using animated gifs to increase your click through rate by 23%!
Buzz 1 – Shout-outs & favourite tweets!
Big shout out to everyone who has emailed, tweeted or reviewed us on iTunes! Please keep doing so, it really helps get the podcast out to more listeners. Here’s proof!
Also, thank you to Georgie B of Hubcast & The Sales Lion Fame!
@MobySiddique I’ve been listening to your podcast!
— George B Thomas (@GeorgeBThomas) August 19, 2016
Thank you equally to Anna Lebedeva:
@MobySiddique @semrush Thanks, Moby! I enjoy listening to your podcast 🙂
— Anna Lebedeva (@DigitalAnya) August 19, 2016
Buzz 2 – Featured Tip: Increase Email Click-through by 23% using Animated Gifs
Pronounced Gifs or Jifs? We say Gifs!
Check out this amazing tip by CJ Marketing Automation featured on the LeadPages ConversionCast podcast.
Referenced Links:
- Makeagif – versatile gif maker, convert images, videos, YouTube links etc to Gifs
- Gyfcat – Fast gif hosting, unlimited gif size
Buzz 3 – Google Demoting Sites with Instrusive Pop-ups in SERPs from Jan 10
To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.
Link to official announcement by Google.
Remember to get rid of these well before Jan 10 2017. Non-instrusive banners are still ok:
Check out:
Featured Buzz 4 – Should You or Shouldn’t You Gate eBooks & Content Offers?
Summary questions to ask yourself:
- Is there eBook fatigue in my industry? For example, there is eBook fatigue when it comes to digital marketing agencies but still working well in the Fitness & Education industries
- Is your content top of funnel or bottom of funnel?
- Is your content really (REALLY) good content?
- Examples of content offers that still work well: templates, step-by-step guides, plans, checklists etc
- Treat opt-ins as subscribers, not leads. An opt-in gives you permission to start a lead nurturing journey nothing more
Think about using Content Upgrades if your gated content is struggling or you want to take you offers to the next level.
Using the OptinMonster MonsterLinks feature:
1. User visits a page about our Content Marketing Strategy services and is specifically reading about Personas:
2. User clicks on link prompting a 1-click download lightbox:
High probability to convert based on the psychological princples of the Zeigarnik Effect.
