Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
How to Give RedPandas Access to Your Google A...
Do you actually know what’s working in your paid ads right now? And we’re not talking about what the dashboard says at a gl...
What Are The Best Paid Media Platforms By Indus...
There’s a hard truth most marketers don’t mention often enough. Your industry makes as much of a difference in your campaig...
Meta Ads’ Andromeda Update: What Does It ...
What if the real reason your Meta campaigns slowed down this year has nothing to do with your budget, your agency, or your audi...
Latest Paid Media Posts
Everything You Need to Know About Meta’s Ad Algorithm Changes
You used to know how Meta ads worked. Target the right audience. Test creative.…
3 Quick Tips to Improve Your Meta Ads ROI Without Increasing Your Budget
If you’re running Meta Ads, it’s easy to feel stuck when your results don’t…
How AI and Automation Can Help Improve Google Ads Quality Score in 2025
Let’s be honest, Quality Score feels like one of those things you should care…
How to Set Up a Video Studio in Any Office (No Space to Full Buildout)
You know video matters. You’ve seen the stats, watched the webinars, heard the experts…
Types of Google Ads in 2025: An Ultimate Guide to Ads Campaigns
Google Ads are constantly changing, and keeping up feels like chasing a moving target.…
Types of Instagram Ads: Which is Best for Your Business?
You know you should be running Instagram ads, but every time you open Ads…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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