Paid Media
Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Google Ads vs Microsoft Ads: What Should You Ch...
In this article, we’ll walk through the key differences between Google Ads and Microsoft Ads so you can stop second-guess...
Your Meta Ads Need Better Creative, Not Better ...
In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing ho...
Why Ad Fatigue Might Be Causing High Cost Per L...
In this article, you will learn how to spot the signs of Meta ad fatigue before it completely tanks your campaign performance.
Latest Paid Media Posts
Why HubSpot Ad Campaigns Don’t Always Work
You followed the steps. Built the campaign. Chose your audience. Synced your CRM. Launched…
What Are Pinterest’s ‘Top of Search Ads’?
Did you know that according to a study conducted on Gen Zs by Pinterest,…
Can Facebook Ads Target Specific Users?
Can you target specific users on Facebook? If you’ve run ads before, you probably…
How to Create High-Performing Meta Ad Creatives
Let me guess—you’re burning cash on Meta ads that should be working, but they’re…
How to Combine Search, Display, and YouTube Ads for a Full-Funnel Campaign
Running Search, Display, and YouTube ads in isolation is like having three salespeople who…
3 Ways to Improve Your Google Ads
You’re running Google Ads. You’ve picked your keywords, written the copy, maybe even set…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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The Best Things in life are Free!
From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES