Paid Media
Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.
Why Your Retargeting Lists Are Dying (and How t...
In this episode of InboundBuzz, we cover how remarketing has shifted toward list based, lookalike style targeting, and why sync...
How Much Do Facebook Ads Cost in Australia?
In this article, you’ll learn exactly what sort of results you can expect on Facebook Ads and how much it costs to advert...
How to Run Facebook Ads That Actually Convert: ...
you’ll know how to make Facebook ads that generate leads, not just likes. You’ll understand what a campaign reall...
Latest Paid Media Posts
Can You Scale Paid Media With a Limited Budget?
Here’s something to think about today: Paid media spend in Australia hit a record…
How Can You Justify Your Marketing Spend to Leadership?
You’ve been here before. The room’s quiet, the spreadsheet’s open, and all eyes are…
Are Paid Ads Worth It When Marketing for Construction Companies?
Can paid ads actually bring in high-quality leads for your construction business? If your…
Why HubSpot Ad Campaigns Don’t Always Work
You followed the steps. Built the campaign. Chose your audience. Synced your CRM. Launched…
What Are Pinterest’s ‘Top of Search Ads’?
Did you know that according to a study conducted on Gen Zs by Pinterest,…
Can Facebook Ads Target Specific Users?
Can you target specific users on Facebook? If you’ve run ads before, you probably…
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Meta Ads Secret to Rapid Campaign Scaling (No One’s...
In this episode, we break down the key to Meta Ads success: vertical scaling, horizontal scaling,...
The Perfect Paid Media Strategy | Episode 138
In this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to...
The Death of Facebook Targeting? | Episode 182
In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, ...
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The Best Things in life are Free!
From presenting to over 100 experts at HubSpot to training some of Australia's finest marketers, we've accumulated a wealth of education and resources. Here are some tid bits for your knowledge thirsty pleasure.
FREE RESOURCES