How to create a Digital Marketing Strategy - RedPandas

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Why is it when it comes to business plans, marketing plans and pitch decks we understand the concept of planning; understanding the state-of-play, the marketing opportunity and how we plan on getting.

how-to-create-a-digital-marketing-strategy

Yet with digital overwhelming making the bulk of marketing budgets now, why do  businesses and brands have an actual documented digital strategy? By conservative estimates, less than 50% of Australian businesses do.

This free eBook is a re-purposed presentation we presented to hundreds of marketers at a recent event in Sydney.

You’ll learn the most practical, up-to-date and efficient methodology to create a powerful digital marketing strategy whether you’re a start-up or a Marketing Manager of multi-national.

The best bit? The Agile Digital Marketing plan is not 20 pages, won’t take you a month to create and can be executed within a week. All tough, no fluff.

Outcomes

• The relationship between commercial goals, marketing goals and digital goals

• How brands conduct digital situational analysis audits and how to gauge the digital competition.

• The link between strategy and personas

• Creating Reach, Engage and Convert digital marketing objectives

• Translating these into measurable, accountable game-plans you can track over 3 months, 6 months and 12 months

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