Chat bots, Facebook bots, messenger bots, what’s it all mean and why should marketers care? Elissa Hudson, ANZ Marketing Manager @ HubSpot talks all things chat bots as well as a quick insight into HubSpot’s new Conversations tool now live and available for free!

View the video version of the interview here:

Elissa talks about:

• Differences between Facebook bots, chatbots, messenger bots
• Best practices on how to use messenger as a live chat replacement on your website
• Replacing the need for an app for messenger
• How to get started with chatbot marketing, where to start
• Sending visitors to Messenger as opposed to Facebook ads
• HubSpot Conversations and bot building! Linking into CRM
• Should you be concerned about Facebook’s decline and will this affect Facebook Messenger?

Links & Resources Referenced:

• HubSpot Conversations and official announcement article in late last year here
• HubSpot’s Why Chatbots are the Future of Marketing resource page
• HubSpot Blog
• Post by Elissa & Justin Lee on Messenger chat bot experiments: Is Facebook Messenger the New Email? 3 Experiments to Find Out
• Follow Elissa here on twitter and tell her how awesome she is!