Campbell Property Group (CPG) is one of Australia’s most recognised home builders, with over 80 display homes across NSW and Queensland. Under their umbrella sit two of the country’s best-known residential brands: Domaine Homes and Clarendon Homes QLD. 

About Campbell Property Group 

Founded over 45 years ago by Peter Campbell, the Campbell Property Group spans three brands: Clarendon Homes, Domaine Homes, and CPG Estates. They build house-and-land packages, knock-down rebuilds, and contract homes for families across Sydney, the Hunter region, south-east Queensland, and beyond.  

With more than 50 industry awards from the MBA and HIA, and a Lifetime Structural Guarantee on every home, CPG is about as well-credentialled as residential builders get. 

Background & Problem 

CPG had invested heavily in HubSpot.  

Sales Hub and Marketing Hub were integrated across their sales and marketing teams. 

Omnichannel campaigns were running across Meta, Google, TikTok, Bing, Spotify, and AdRoll.  

The leads were flowing. 

But the teams responsible for acting on all of that data were, in many ways, flying blind. 

Here’s what was going wrong: 

• No source-level attribution: Leads came in from seven paid channels plus organic, but there was no way to tell which were working. 
• No lead prioritisation: With thousands of leads in the pipeline, consultants had no reliable way to identify who was most likely to sign a contract. 
• Reporting tools weren’t trusted or used: Dashboards hadn’t been properly built or adopted, so sales managers were coaching on gut feel rather than data. 
• Legacy tools still in use: Click Home reporting was still running alongside HubSpot, creating a fragmented, contradictory picture of business performance. 
• No post-deposit engagement: automations for colour studio invites, Google review requests, and product feedback simply hadn’t been set up. 

The result was a business generating enormous amounts of data and acting on almost none of it. 

What RedPandas Did 

RedPandas ran two back-to-back optimisation sprints: Domaine Homes first in June 2025, then Clarendon Homes QLD in August 2025.  

Each sprint ran for approximately three months. 

This wasn’t a standard HubSpot implementation because CPG already had a sophisticated portal. RedPandas was brought in to do three things for both brands under the company umbrella:  

1. Fix what wasn’t working. 
2. Build what was missing. 
3. Train the people who need to use it. 

All without breaking what was already there. 

Sales Hub: Reporting and Dashboards 

The first priority was giving the sales team a view of their own business. 

RedPandas built a full suite of custom sales reports covering:  

• Average transaction value. 
• Sales by region. 
• Consultant conversion rates. 
• Façade and product mix across house-and-land packages, knock-down rebuilds, and contract builds.  
• Customer referrals. 
• An internal finance summary tracking leads, approvals, conversions, and settled deals. 

On top of that, ten dashboard components were configured and adopted:  

1. Leads by source. 
2. Deal pipeline summary. 
3. Display team activity. 
4. Appointments booked. 
5. Comms performance by lead category.  
6. Buyer intent signals. 
7. Consultant conversion rates. 
8. Display traffic. 
9. Average days from deposit to paperwork. 
10. Average lead touches by lead type. 

Sales managers went from coaching on instinct to coaching from a dashboard they could trust after these changes were implemented. 

Lead Scoring and Buyer Intent 

HubSpot lead scoring was set up and the full sales team was trained to use it.  

Consultants learned how to surface the leads most likely to deposit after training on both the Lead Scoring and Buyer Intent tools on HubSpot. And through this change, follow-up efforts were going to the right people in a high-volume environment. 

In a sales cycle that spans months, that prioritisation is the difference between a warm lead converting and going cold. 

Marketing Hub for Attribution Across Every Channel 

Two marketing dashboards were built for each brand, covering full attribution across every paid and organic channel.  

For the first time, CPG’s marketing team could see: 

• Which sources were driving deposits, not just leads.  
• Which channels were producing registered builds versus unregistered enquiries.  
• Where their budget was actually working. 

The team at Clarendon QLD went further by being trained to track ad performance all the way down to the customer and deposit levels, rather than staying at the surface level with just lead volume. 

Engagement Automations 

Six automations were built, and the teams were trained to use them:  

1. Appointment booking. 
2. Post-deposit product review. 
3. Colour studio invite. 
4. Welcome email for display centre visitors. 
5. Google review request. 
6. VIP night invitation segmented by consultant and location. 

Training Programme 

Over 20 hours of hands-on delivery and training were run across each brand, including: 

• Kick-off workshops. 
• Build sessions. 
• A six-week Marketing Hub training programme, consisting of six one-hour sessions weekly.  

The Clarendon QLD team also received additional upskilling on HubSpot Sequences, database segmentation, campaign management, and migrating email sends from Campaign Monitor directly into HubSpot. 

RedPandas’ approach throughout was the same: open every session with “what are your biggest problems?”, build a brief on the spot, and deliver working solutions immediately. 

Results 

Both brands completed their three-month sprints with full reporting infrastructure in place, lead scoring adopted, and marketing attribution working across every channel. Here’s what changed: 

• 100 per cent Lead Attribution: For the first time, CPG’s marketing team could see which channels were driving deposits, not just leads, across Meta, Google, REA, TikTok, Bing, Spotify, AdRoll, and organic 
• Over 20 reports built from scratch: Both Clarendon Homes and Domaine Homes now have detailed lists of reports that literally didn’t exist before 
• Lead scoring live and adopted: Consultants across both brands now prioritise their follow-up using buyer intent signals. High-engagement contacts get called first 
• Sales managers coaching from data:  Consultant conversion rates, pipeline health, and lead category performance are reviewed in weekly team sessions across both brands 
• HubSpot consolidated as single source of truth: Click Home is gone. Both sales and marketing teams, and the wider CPG business, run on HubSpot reporting 
• Clarendon QLD reached full adoption immediately: Teams were using RedPandas’ recommended tools from the very first individual session 
• A second project commissioned: Clarendon QLD was engaged directly off the back of the Domaine Homes results. That’s the most direct signal of value there is 
• Consolidation of marketing execution into a single platform, eliminating redundant tooling 

Beyond the operational wins, there are two things worth calling out. 

• CPG now knows what their marketing budget is actually doing. Every dollar spent across seven paid channels can be traced to lead source, pipeline stage, and deposit outcome 
• Lead prioritisation has changed how the sales floor operates. Instead of working through thousands of undifferentiated leads, consultants start each day knowing who the hot prospects are.  

Speak to RedPandas to see how we can help your home-building business achieve similar results. 

About Campbell Property Group 

Campbell Property Group is one of Australia’s leading residential home builders, operating across NSW and Queensland under three brands: Clarendon Homes, Domaine Homes, and CPG Estates.  

Founded by Peter Campbell over 45 years ago, the group has earned more than 50 industry awards from the MBA and HIA, and backs every home with a Lifetime Structural Guarantee. If you’re building in NSW or south-east Queensland, you’d be hard-pressed to find a more experienced team. 

www.domainehomes.com.au | www.clarendon.com.au/qld