Content Marketing

Content Marketing

Welcome to our content marketing learning centre, where you’ll find a wealth of resources to help you develop and execute effective content marketing strategies. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of content marketing.

Blog Nov 19, 2025
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Why Is My Website’s Bounce Rate So High?  

Stop me if this sounds familiar: you log into your analytics platform and glance at your dashboard.   And then, one number ju...

How Can You Justify Your Marketing Spend to Leadership?
Blog Oct 24, 2025
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How Can You Justify Your Marketing Spend to Lea...

You’ve been here before. The room’s quiet, the spreadsheet’s open, and all eyes are on the marketing line item. “Can we...

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Biggest Misconceptions with Content Marketing |...

In this episode, you’ll learn how to craft the ultimate website headline. You’ll see a real live case study and get...

Latest Content Marketing Posts

buyer persona vs persona profile
Blog Jan 3, 2023
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Buyer Personas vs Persona Profiles: What’s the difference?  

We all know how important it is to define our personas into homogenous groups…

mm episode 20
Podcasts Dec 19, 2022
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Do you need a content manager instead of a marketing manager? | MM Episode 20

In this episode Linda and Tasha discuss the difference between a content manager and…

lady writing notes with laptop and notepad
Blog Dec 16, 2022
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Why Your Business Needs to Write Three Articles Per Week 

You might have heard about the concept of They Ask, You Answer (TAYA) and…

man with many arms creating content
Blog Nov 7, 2022
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How We Generate 65 Pieces of Content Per Week 

With products and services increasingly appearing commoditised, content marketing – specifically the ability to…

5 best blog articles to generate traffic leads and sales
Blog Nov 4, 2022
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The Best 5 Topics to Drive Traffic Leads & Sales 

Let’s face it. Your number one priority for writing blog articles isn’t to entertain…

one digital marketing strategy you need in 2023
Podcasts Nov 1, 2022
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The ONE Digital Marketing Strategy You Need for 2023 (& Beyond) | MM Episode17

Heading into the last few months of 2022 a lot of clients are asking…

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Content Marketing Podcast

Check out our favourite Content Marketing podcast episodes from our various podcasts!

Check out the podcast
Podcasts Oct 2, 2023

How to Elevate Your TikTok Creative Game | Episode 146

In this episode, you’ll uncover a treasure trove of strategies designed to skyrocket your c...

InboundBuzz Podcast Sep 4, 2023

The Best ChatGPT Prompts to Use for Content Marketers | ...

In this episode, you’ll learn about the transformative role of AI, particularly ChatGPT, in...

InboundBuzz Podcast May 30, 2022

How to Start Your Own Marketing Agency | Episode 112

RedPandas Digital is now a 15-person, 7-figure marketing agency. But it wasn’t always this way....

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