Do you need a content manager instead of a marketing manager? | MM Episode 20

In this episode Linda and Tasha discuss the difference between a content manager and a marketing manager and why you should hire a content manager before a marketing manager. They chat about the cultural dynamic of an organisation that sees the marketing team as a cost centre versus an organisation that sees marketing as a revenue centre.

About the Author

Luca

This article was written by the team at RedPandas Digital, a HubSpot Diamond Partner based in Sydney, Australia, and one of only four HubSpot-accredited Diamond partners in the Asia-Pacific region.

RedPandas has implemented and optimised HubSpot for businesses across construction, healthcare, legal, education, and professional services.