In this episode, you’ll learn about the transformative role of AI, particularly ChatGPT, in content creation and optimisation. You’ll see real prompts that you can start using today to improve your content marketing. Also, you’ll hear about some of the latest trends, including Google’s near AI Search features and insights from Joe Mueller on SEO optimisation.

Additional resources & links

• Reverse engineering prompt example: https://lucatroise.notion.site/How-to-Reverse-Engineer-ChatGPT-to-Create-Custom-Instructions-Guidelines-for-Different-Tasks-152046d7bad5417288428ded4ce33594?pvs=4 
• Teaching ChatGPT how to write an introduction – good example vs bad example: https://lucatroise.notion.site/PODCAST-Writing-an-Introduction-17737b8545a9455dbfa2995aa4983ac2?pvs=4 
• Brainstorm 100+ Content Ideas With ChatGPT: https://lucatroise.notion.site/The-Big-5-Content-Ideas-fdadf92f8b364a3592b1ac1060d915e8?pvs=4