Pre-HubSpot Construction Industry Experience

• Project Manager – Australian Turkish Maarif Foundation (Notably worked on planning and design of the International Maarif Schools of Australia – Gallipoli Campus) 
• Project Manager and Building Operations Supervisor – Sydney Opera House (Notably handled construction projects of all backgrounds and levels of complexity at the Sydney Opera House) 
• Founder/Owner – Beehive Design (Architectural Building & Design Studio) and Innov8 Studio (Building Design Company) 

Overview

Semih Asaroglu is a HubSpot Specialist at RedPandas Digital, where he leads the onboarding, implementation, and optimisation of HubSpot portals for businesses across marketing, sales, and service functions.  

Over the past two years alone, he has onboarded and optimised 121 HubSpot portals: spanning early-stage startups through to established enterprises running complex, multi-team operations. 

His approach is process-first.  

Before touching the platform, Semih:  

• Maps how a team actually works 
• Identifies where revenue is getting stuck 
• Surfaces what’s breaking 

The HubSpot build follows after all these details are established, not the other way around. 

This methodology consistently closes the gap between what businesses expect from HubSpot and what they’re actually getting out of it. 

Semih works across Marketing Hub, Sales Hub, and Service Hub, with a focus on:  

• Portal audits 
• Workflow automation 
• Data architecture 
• Ongoing optimisation 

He also co-hosts the HubSpot Mentors Podcast by RedPandas Digital, where he discusses what separates high-performing HubSpot portals from underutilised ones. 

Background and Expertise 

Semih holds a background in civil and environmental engineering and has built over a decade of hands-on experience in client-side project management across construction and development projects. 

His role as a client-side project manager has given him visibility across every stage of a construction project, covering everything from initial feasibility through to final wrap-up. 

This includes: 

• Feasibility & planning: assessing sites and lots, running feasibility reports, and stress-testing project numbers before any commitment is made 
• Design procurement: appointing and coordinating architects, engineers, and specialist consultants across all relevant disciplines 
• Council approvals: managing Development Applications (DAs), Construction Development Certificates (CDCs), and navigating approval constraints and rejections 
• Stakeholder coordination: working across clients, architects, engineers, builders, and tradespeople to keep projects aligned and on track 
• Construction stage management: familiar with all key stages of a build, from site establishment and pre-construction through to lock-up, fixtures, and practical completion 
• Contracts & procurement: experienced with building contracts at both government and commercial levels, including formal tender processes for each 

Because Semih has operated as the central coordinator across all these workstreams, he has an unusually complete view of how the construction industry operates.  

Apart from his role, Semih also understands the pipelines, workflows, and commercial drivers of every key player involved in delivering a project.

How His Experience Helps RedPandas Build Better Solutions for Construction Businesses

Semih’s previous industry experience directly informs his ability to implement and configure HubSpot for construction businesses.  

He understands the complexity of managing multiple concurrent relationships between people involved in a build within a single project, and how CRM tooling needs to be structured to reflect that reality. 

His focus areas within HubSpot include: 

• Configuring relationship structures that reflect the multi-stakeholder nature of construction and project-based work 
• Building automations that keep the right people notified at the right time; whether that’s a project manager, builder, or architect 
• Drawing on an understanding of how contracts are won in the building industry to ensure the CRM supports business development as well as project delivery 

More details about Semih’s work with us at RedPandas and previous experience in the construction industry can be found in his LinkedIn profile.