Ranking well on Google no longer guarantees you will show up when buyers turn to AI for research… And for many businesses, that gap is already costing them leads.

In this episode of InboundBuzz, we unpack why SEO and AI search operate on different rules, from recency bias and third party mentions to how conversational search queries have changed what content needs to answer. At the end of this episode, you’ll walk away with a clearer sense of where to focus first to stay visible as more of the buyer’s journey moves into AI.